Governed, AI-ready assets are now the foundation of every digital experience.
Your content now has two audiences: the people who buy from you and the AI systems that brief them. Both rely on the assets you manage. That makes digital asset management a critical component of the digital experience tech stack. Not a filing cabinet for finished files, but the trusted source that keeps every channel, human and machine, on-brand.
Sitecore has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Asset Management Platforms. We see it as a reflection of our focus on building SitecoreAI DAM as the governed content layer for the AI-first web.
Download the report to see:
How Sitecore is positioned among the vendors evaluated.
What to prioritize when choosing a DAM platform for your organization.
Gartner, Magic Quadrant for Digital Asset Management Platforms, Rene Cizio, Tia Zervas, and Karen Lee, 26 October 2026.
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