Sitecore acquires Scrunch

Show up and stand out in AI search

AI search is shaping buyers' opinions before they reach your site. Showing up matters. Influencing the decision matters more.

Now, we can close the loop between visibility and action. Start here to stand out, own the answer, and win when it counts.

See how your site shows up

Customer perspective

“More and more of the buying cycle is happening in AI search—not on our website. Scrunch helps us make sure high-intent buyers find and choose us in those channels.”

Jessie Dawson Senior Director of Web Strategy & Operations, Akamai

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AI has changed how customers discover and engage with brands. Search has shifted to answer synthesis. LLMs have taken over the top of the funnel. And most AI visibility tools stop at the dashboard. It’s time to rethink the role of the website and broader digital experience.

Sitecore’s acquisition of Scrunch changes the equation. In this session, Scott Liewehr, Global VP, Market Strategy and Growth at Sitecore, and Chris Andrew, CEO, Scrunch, a Sitecore company, walk through the value of this new combination and why it matters now.