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Brand Guardian


Build better experiences and maximize efficiency with AI-driven content quality management

Cut the time you spend approving and amending content when you add WPP Open Brand Guardian to Sitecore Content Hub.


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Content Hub DAM

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Content Hub Operations




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Enhance your Sitecore Content Hub capabilities with Brand Guardian – the content quality management solution providing real-time asset checks during the campaign creation process. Using AI-powered technology, Brand Guardian will help you cut the time you spend reviewing and amending your marketing campaigns and reduce approval workloads by up to 50%. A plug-and-play solution, just connect it with your Sitecore Content Hub solution and scale it as far and wide as needed across your brands to analyze all your creative assets.

How does it work?

Brand Guardian sits within Sitecore Content Hub, using visual recognition to analyze your content and check that it follows your chosen set of rules and guidelines.


Brand governance

Ensure your brand’s visual identity is used correctly and consistently across all marketing assets.

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Guarantee that all content is visually accessible and meets your diversity and equality requirements.

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Check all assets are compliant with legal, industry, and market regulations wherever they’re being published.

Creative excellence

Give creative freedom back to your content teams and ensure all assets are optimized for the channels where they’ll be running.

Take control of content quality

The sustained increase in communication channels, the sophistication of personalization, and customer expectations are all putting pressure on content creation for marketing teams. Businesses are struggling to find efficient ways to monitor brand consistency, maintain diversity, and keep accessibility front and center while delivering creative excellence across every platform. That’s where Brand Guardian comes in, saving teams time and effort while increasing creative freedom so they can focus on asset creation and strategy.

Discover the tools that enhance efficiency and creativity

Quality control

Set rules to maintain quality and content consistency across your brand.

Reduced workloads

Use approval rules and automated checks to remove obvious errors.

Aligned workstreams

Ensure content teams and markets don’t work in silos.

Speed to market

Remove content review bottlenecks that cause deadline pressure.


From its base in the cloud, use the platform across all your owned marketing tools at no additional costs.

Driving real benefits for customers across industries

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Global audio brand

With Brand Guardian recommending potential risks across their creative output, a global audio brand saw a 40% uplift in creative consistency.

Leading toy maker

In a Brand Guardian pilot, a leading toy maker identified a 50-hour saving each week in manual processes.

Global SaaS vendor

Brand Guardian helped a global SaaS vendor upskill and enable its employees to correctly use their new visual identity after a rebrand.

Leading software vendor

Brand Guardian supported a leading software vendor in understanding the diversity of their content across all their internal channels.

Global energy provider

With Brand Guardian on their team, a global energy provider was able to see the scale of young, white male representation on their social channels and could begin the task of rebalancing their content’s diversity.

Pharmaceutical giant

Brand Guardian helped a pharmaceutical giant to localize their content in a brand consistent and regulatory compliant way, making time savings of up to 95%.

Discover the Brand Guardian solution

See what Brand Guardian can do for your business.

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Brand Guardian in action

See how Brand Guardian works in the use cases below.


Using visual recognition, each creative asset is scanned and then used to make a determination of apparent age, gender, and ethnicity.

Brand governance

Here, the image is checked against the creative facts and analyzed against the predefined brand rules.

Creative еxcellence

Different output channels require specific file formats, sizes and characteristics like dimensions and aspect ratios. Assets are checked against their target channel rules to ensure optimal fit.


In highly regulated markets, the presence and prominence of specific terms and conditions or disclaimers can be checked.

Get in touch today to find out more about Brand Guardian

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