Campaign-focused analytics and reporting for marketing teams
Campaign Intelligence Hub helps marketing teams adapt to shrinking budgets and rising IT scrutiny by enabling precisely targeted, data-driven campaigns. Using Microsoft Fabric or Databricks, and integrated with Google Analytics and Sitecore CDP, it replaces vanity metrics with campaign-focused analytics that prove real business value. The platform includes digitized marketing briefs, standardized GA4 setup, and a star data architecture for AI readiness. Conversational analytics, powered by AI, democratize insights across teams. This reduces operational drag from legacy processes, aligns marketing with business outcomes, and provides the attribution CFOs demand—boosting conversions by 20–35% while justifying spend with tangible ROI.
Marketing ROI under scrutiny
In today’s climate of shrinking marketing budgets and rising IT investments, marketing leaders are under pressure to do more with less—driving precisely targeted, data-backed initiatives that prove their value to the business. Our solution is built to meet this challenge head-on.
We start by replacing fragmented planning with digitized marketing briefs, enabling faster alignment across teams, and reducing operational drag from legacy campaign processes. These briefs integrate directly with project management tools, streamlining execution and minimizing cross-departmental friction.
Next, our standardized GA4 setup ensures consistent, high-quality data capture across all digital touchpoints. This eliminates reliance on vanity metrics and instead delivers actionable insights tied to business outcomes—essential for CFOs demanding tangible ROI before greenlighting spend.
At the core is a star data architecture, purpose-built for AI readiness. This structure supports scalable, real-time analytics and predictive modeling, giving marketers the tools to forecast impact and optimize performance proactively and positioning the data for use by AI.
Finally, conversational analytics powered by AI democratizes data access. Marketing teams can ask natural-language questions—like “Which campaigns drove the highest qualified leads last quarter?”—and receive instant, visualized answers. This empowers every team member to make data-informed decisions without needing technical expertise.
Together, these capabilities help marketing teams shift from cost centers to strategic growth drivers—delivering measurable value, faster."
Transform marketing operations with AI-powered campaign intelligence
A comprehensive platform for campaign planning, tracking, and business value reporting.
Brief Hub
Digitized marketing briefs with performance tracking, recommendations, and real-time optimizations to running campaigns.
Campaign reporting
Campaign-focused reporting showing campaign ROI and measuring traffic quality, stickiness, Halo Effect, win velocity, cost per acquisition and more.
Data architecture
A scalable data architecture capable of integrating with new and legacy systems that consumes structured and unstructured data that’s used for grounding the AI.
Conversational analytics
AI-driven insights. Ask AI to investigate anomalies, search for new segments, perform path analysis in real-time or as a scheduled task. Uncover new opportunities hidden in the data.