Webinar
Next Slide Please… The Art of Digital Storytelling
Join us for an insightful 30-minute session where Jacqueline Baxter, Director, Content Experience Design & Strategy at Sitecore dives into Rob Mayhew's remarkable journey with content creation. We will explore creating engaging content that enthuses audiences, and how this can be leveraged to drive ROI. Learn from the expert himself and his recommendations for the tools that are needed to be successful in enterprise organisations.
Don’t miss the top tips, tricks and the opportunity to stay ahead in the social media world.
Key takeaways:
- Steps to crafting an interesting and relevant story
- Top strategies for creating engaging content
- Tools to help create content engine
- B2B Marketing as a content creator
- AI impact on content generation
About the presenters
Jacqueline Baxter
Director, Content Experience Design & Strategy, Sitecore
Rob Mayhew
Creative Director ➕TikTok Creator
Jacqueline Baxter
Jacqueline believes in building collaborative relationships and leveraging technology to positively transform people and businesses and has a range of experience implementing content and social media strategies, marketing automation plans, and conversion optimisation tactics. An in-demand speaker at DX events around the world, she is a fan of social engagement and employee advocacy driven by high-quality, relevant content.