WEBINAR
The future of intelligent experiences: How marketers can lead in the AI era
Join Sitecore CMO Michelle Boockoff-Bajdek and Horizontal Digital VP of Strategy Ebin Ephrem for an exclusive webinar on how to lead the decision-making economy.
We’re in a decision-making economy driven by AI. Buyers are no longer following traditional sales funnels. They’re comparing summaries and making choices based on recommendations from algorithms. And all of this is happening before they visit your website.
What does this shift mean for marketing leaders?
In this exclusive session featuring Sitecore CMO Michelle Boockoff-Bajdek and Horizontal Digital VP of Strategy Ebin Ephrem, we’ll explore what leadership looks like when visibility, relevance, and trust are shaped across AI systems, search, and every digital touchpoint.
We’ll discuss what “intelligent experiences” require and what enterprise marketing teams must do to simplify operations, drive AI-era discovery, and turn relevance into measurable results.
What you’ll learn:
- How CMOs are simplifying fragmented content, data, and workflows to move faster with less friction
- How brands stay visible in AI-driven search and agent-based discovery
- What it takes to operationalize AI across planning, creation, and activation
- How leading teams connect digital experience directly to commercial outcomes
- Why structured and governed content is now a leadership priority
- How personalization evolves from experimentation to enterprise scale
In partnership with:
About the presenters
Michelle Boockoff-Bajdek
Chief Marketing Officer, Sitecore
Ebin Ephrem
VP of Strategy, Horizontal Digital
Michelle Boockoff-Bajdek (BB) is the Chief Marketing Officer at Sitecore, where she leads a global team of marketers who are redefining what’s possible in modern marketing. Together, they’re putting the power of generative and agentic AI to work – creating digital experiences that connect people and possibilities across the globe.
Michelle is a trailblazer in bringing AI into marketing. At IBM, she served first as Global Head of B2B Marketing at the Weather Company, and then as CMO of IBM Watson, the company’s pioneering AI platform. There, she served as the steward of the Watson brand, helping the world understand how AI can transform both work and life.
Since then, she’s become a Fellow at the Marketing Academy, a founding member of CMO Huddles, and has held CMO roles at both Skillsoft and IDC. At IDC, Michelle reimagined marketing as a strategic growth engine, launching a bold new brand identity, spearheading the company’s first GenAI initiatives, and aligning brand, demand, and strategy to drive global impact.
Michelle is a frequent speaker on marketing leadership, AI, and purpose-led growth. A lifelong learner, she’s also a runner, rescue dog mom, and dark roast devotee. Her best ideas rarely arrive in a meeting, but often hit mid-stride or mid-walk.