WEBINAR
AEO opportunities most brands are missing
As answer engine optimization (AEO) moves from an emerging discipline to a strategic priority, marketers are racing to implement FAQs, schema markup, and content refreshes.
But what will drive lasting visibility and influence across answer engines in the years ahead?
Join us for an exclusive webinar that explores how answer engines determine authority, why content built for AI intermediaries requires a fundamentally different approach, and how AI agents are transforming customer journeys in ways most organizations didn’t expect or anticipate.
You’ll learn:
- The importance of entity authority and how to build it
- How to create content for AI and human audiences
- What to prioritize to ensure content remains discoverable, influential, and trusted
- Where to invest for AEO success
Register now to discover what will separate tomorrow's visible brands from everyone else.
About the presenters
Chris Andrew
CEO & Co-Founder, Scrunch, a Sitecore Company
Nikhil Lai
Principal Analyst, Forrester
Matt Krebsbach
Vice President, Analyst Relations, Sitecore
Chris Andrew is the CEO and Co-founder of Scrunch, the leading platform helping brands secure visibility in AI-powered search. With deep expertise in marketing technology and a passion for innovation, Chris partners with more than 500 brands to influence how they are discovered and interpreted by AI agents such as ChatGPT and Gemini. His work bridges brand strategy, AI infrastructure, and digital transformation, positioning him as a trusted advisor for marketers navigating the evolving search landscape. At the forefront of the AI search revolution, Chris is dedicated to equipping brands with the tools and insights to thrive in this new era.
In his spare time, Chris is a Neapolitan-certified pizza chef who is passionate about trails, jazz, food, and building community.
Nikhil Lai
Matt Krebsbach
Matt Krebsbach is Vice President, Marketing Strategy and Analyst Relations at Sitecore, with responsibility for developing corporate storylines and thought leadership platforms that advance Sitecore’s standing in the market with customers, partners, and employees.