an MSQ DX agency.

UDG – an MSQ DX agency is a leading agency for digital marketing and sales transformation in the DACH region. Since the end of 2024, it has been part of the creative, technology and media agency group MSQ. MSQ DX unites MSQ’s leading digital agencies – 26 DX, MMT, and UDG – into a team of 500+ DX experts across the UK, Europe and the USA.

UDG's DX services and solutions include consulting, strategy, creation, content, marketing technology, CRM, data and analytics for all aspects of customer experience. With this service portfolio, UDG plans, develops, operates and optimizes seamless customer journeys across all digital touchpoints.

UDG implements digital experiences using the full composable DXP & SaaS product portfolio of Sitecore (XP/XM, Content Hub, Sitecore XM Cloud, Sitecore Search & Sitecore AI) or further selected ‘Composable MarTech’ solutions. In addition, UDG teams deliver world-class content processes, creative services and data-driven marketing solutions. UDG's CX services are Google-certified for Conversion Rate Optimization (CRO) and improve websites, mobile experiences and eCommerce channels, in compliance with the required accessibility standards (WCAG).

UDG has built a strong and strategic partnership with Sitecore since 2015, consistently recognized as a Sitecore Solution Expert. As one of the first Sitecore partners in DACH to achieve Sitecore XM Cloud specialization and successfully deliver multiple enterprise projects, UDG also collaborates with leading Sitecore technology partners such as Vercel, Netlify and Microsoft.