WEBINAR
Your DAM may not be broken, but the world it was built for has changed
AI assistants now shortlist brands before buyers reach your website.
In this session, Kristina Huddart and Sitecore’s Scott Liewehr explain why your DAM decides whether yours makes the cut, and share a simple test to see where you stand today.
Six questions that take you from how AI assistants judge your content to your first step on DAM. Get your answers, and your next move, in the full session.
Can smaller brands now win AI recommendations?
Kristina put one everyday question to three AI assistants and got a shortlist few marketers would predict. Hear what those brands got right.
What do AI assistants check before they recommend you?
Assistants run a two-step check before they recommend a purchase. Many brands fall out at step one over a detail most teams overlook.
Can AI read the content you've published?
Most teams assume their PDFs work for AI. Kristina explains what that assumption costs, and Scott shares what Sitecore changed as a result.
What role should a DAM play now?
Scott describes the role many teams still give their DAM. Kristina makes the case for a bigger one.
Why does governance matter more as you automate?
Kristina's research ranks the biggest barriers to AI success in DAM. Find out which one tops the list, and why it matters more as you automate.
Is it too late to get your foundation in order?
Kristina shares a first step any team can take now, plus a simple test that builds the case for leadership.
Is your DAM holding you back?
If two or more of these sound familiar, your brand may be invisible in AI search engines.
- Approved assets spread across several repositories
- Rights and expiry data too inconsistent to automate on
- Key product details available only in PDFs
- Specifications and proof points behind a form
- No formal AI strategy in place
Ready to close the gaps? Start with the enterprise DAM buyer’s guide.
Up next: From asset library to AI-ready content foundation
You've seen what changed. Our next session shows what to build next, as Matt Noyes from Sitecore and John Horodyski from AVP get practical about turning stored assets into content AI agents can find and use.
Meet our hosts
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Kristina Huddart
Content Operations Specialist & Consultant, Huddart Consulting
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.
Kristina Huddart
Kristina Huddart is the founder of Huddart Consulting, an independent consultancy helping organisations globally and across all industries navigate their content technology journeys, from selection through implementation to optimisation, spanning both digital asset management and the wider content operations landscape. With 14+ years of specialist experience, her work brings together people, process, data, technology, and change to help organisations build more effective, connected content ecosystems.
A Certified Change Manager and leading voice in DAM and Content Operations, Kristina is the author of the annual State of AI in DAM & Content Operations research, and a regular speaker and educator on the evolving content technology landscape. She also founded the Content Operations Collective (CoCo), a community of content operations and collections professionals.