WEBINAR
From asset library to AI-ready content foundation
DAM readiness in the age of AI visibility webinar series
AI now draws on your content as much as your people do. Your DAM can only give it answers worth trusting when its metadata and governance are in place, and when people keep them current.
In this session, AVP's John Horodyski and Sitecore's Matt Noyes explain what it takes to turn an asset library into a content foundation that people and AI can rely on.
Build a foundation AI can trust
John Horodyski has spent more than 20 years building DAM programs for some of the world's largest brands. In this session, he shares five moves that turn an asset library into an AI-ready foundation. See where your team stands, and how to make each move, in the full session.
Rethink what your DAM is for
Your DAM may hold the content that powers every other system in your stack. Find out why so many teams still treat it like a vault, and what that costs them.
Keep your metadata alive
Most teams check their metadata once a year. Learn the faster rhythm that puts you ahead of most organizations, and the simple ways to keep it going.
Earn trust before you automate
Plugging AI agents into an ungoverned DAM is a risk few teams can afford. Find out who needs to be in the room before you do.
Give AI the context it's missing
Answer engines already draw on content your DAM holds. The context they need most comes from a source many teams overlook.
Staff it like it matters
DAM rollouts often run months over plan. Hear the resourcing decision that keeps yours on track.
Up next: Inside an agentic content system
The next session shows where your DAM fits once AI agents start finding and acting on your content, as Sitecore's Matt Krebsbach and Forrester's Phyllis Davidson explore what to strengthen first.
Missed session 1? Watch “Your DAM may not be broken, but the world it was built for has changed”
Meet our hosts
Matt Noyes
VP, Product Marketing, Sitecore
John Horodyski
Managing Director, AVP
Matt Noyes
John Horodyski
John Horodyski has executive management strategy experience in Information management, including digital asset management (DAM), metadata and taxonomy design, martech, content strategy, governance, and marketing operations.
John is a world-leading expert and has provided strategic direction and consulting for a variety of Fortune 10, 50, 100, and 500 clients from consumer packaged goods, retail, media & entertainment, pharmaceuticals, and insurance.
John is also an adjunct faculty member at San Jose State University, where he has been teaching a graduate course in digital asset management (DAM) for over 20 years. In addition to regular training & public speaking on digital media and metadata, John is a board member/metadata editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire and MarTech. In May 2016, John published the book, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” John’s latest book, “Metadata Matters”, was published in April 2022 by Taylor & Francis.