AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
AI is rewiring the rules of marketing. Join us at Symposium 2026, our annual global conference for digital leaders.
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AI and Agents

AI and agents that understand your brand. Included in SitecoreAI.

Your brand voice, guidelines, and approved knowledge guide AI, with your team in control of review, approval, and publishing. Put 20+ pre-built agents to work, with no per-token pricing.

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Agents in action
Toyota Australia
United Airlines
Procter Gamble
Canon
Michelin Experiences
Suncoast Credit Union
Fujitsu (Global Digital Services)
HSBC CMB
WellSpan Health
UPMC
The Tile Shop
Royal Canin
komatsu
Enmax
Emirates
British Red Cross
Beyond Blue
Bayer
Experience Gold Coast
WAGO
VELUX
Thule Group
Toyota Australia
United Airlines
Procter Gamble
Canon
Michelin Experiences
Suncoast Credit Union
Fujitsu (Global Digital Services)
HSBC CMB
WellSpan Health
UPMC
The Tile Shop
Royal Canin
komatsu
Enmax
Emirates
British Red Cross
Beyond Blue
Bayer
Experience Gold Coast
WAGO
VELUX
Thule Group
Toyota Australia
United Airlines
Procter Gamble
Canon
Michelin Experiences
Suncoast Credit Union
Fujitsu (Global Digital Services)
HSBC CMB
WellSpan Health
UPMC
The Tile Shop
Royal Canin
komatsu
Enmax
Emirates
British Red Cross
Beyond Blue
Bayer
Experience Gold Coast
WAGO
VELUX
Thule Group

Create, get found, and personalize at scale

AI is built into every capability, not added as another tool.

Create more content without diluting your brand

SitecoreAI content creation with agents
  • Choose from 20+ agents for briefs, copy, images, and translation, or build your own with no code.

  • Move from brief to delivery with planning, production, DAM, and publishing connected in SitecoreAI.

  • Standardize content production across teams with reusable workflows and Brand Context.

SitecoreAI content creation with agents

Get found by humans and AI

Example of how SitecoreAI and Scrunch can help you get found by AI with signals and AI visibility
  • Audit pages with agents in SitecoreAI to uncover search and citation gaps.

  • Optimize schema and metadata for search engines and AI assistants.

  • Monitor where your brand appears as customers research and decide.

Example of how SitecoreAI and Scrunch can help you get found by AI with signals and AI visibility

Reach the right audience with relevant content

SitecoreAI reach the right audience with agents
  • Spot emerging opportunities with Signals, then put agents to work on the ones worth pursuing.

  • Build pipeline with personalized ABM campaigns for high-value accounts.

  • Expand into new markets with localized content that protects brand consistency.

SitecoreAI reach the right audience with agents
SitecoreAI content creation with agents
Create content

Create more content without diluting your brand

  • Choose from 20+ agents for briefs, copy, images, and translation, or build your own with no code.

  • Move from brief to delivery with planning, production, DAM, and publishing connected in SitecoreAI.

  • Standardize content production across teams with reusable workflows and Brand Context.

Example of how SitecoreAI and Scrunch can help you get found by AI with signals and AI visibility
Get discovered

Get found by humans and AI

  • Audit pages with agents in SitecoreAI to uncover search and citation gaps.

  • Optimize schema and metadata for search engines and AI assistants.

  • Monitor where your brand appears as customers research and decide.

SitecoreAI reach the right audience with agents
Make it personal

Reach the right audience with relevant content

  • Spot emerging opportunities with Signals, then put agents to work on the ones worth pursuing.

  • Build pipeline with personalized ABM campaigns for high-value accounts.

  • Expand into new markets with localized content that protects brand consistency.

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Marketing IQ

The intelligence behind every AI capability

Every business has knowledge that lives across people, content, campaigns, and data. Marketing IQ brings it together so every AI capability and agent learns from the same understanding, helping your team create better experiences, stay on brand, and scale with confidence.

SitecoreAI Marketing IQ agents diagram

Marketing IQ connects SitecoreAI's core capabilities, giving every AI capability access to the same brand, audience, content, and performance knowledge.

Explore the Platform

Introducing Agentic Studio

Use pre-built agents and templates or create your own with a visual builder. From content creation to workflow execution, move faster with control.

One place to build and manage agents

SitecoreAI Agentic studio showcasing various featured agents

Agentic Studio, with featured agents (Researcher, Content Generator, Translation Assistant, Blog Writer, Bulk Content Generator, Account Data Enricher) and flows (Adaptive Optimization, Context Aware Content, ABM Campaign).

Start with 20+ pre-built agents or build your own with no code. Create workflows that scale consistently across teams and monitor market signals to identify emerging opportunities.

  • No token limits.

  • Visual, no-code agent builder.

  • Agents grounded in your brand context and guardrails.

  • Clear reasoning and review at every step of the decision-making process.

SitecoreAI Agentic studio showcasing various featured agents

Agentic Studio, with featured agents (Researcher, Content Generator, Translation Assistant, Blog Writer, Bulk Content Generator, Account Data Enricher) and flows (Adaptive Optimization, Context Aware Content, ABM Campaign).

AI and agents that scale across every team

example of the governance layer for SitecoreAI Agentic Studio agents

Every workflow in Agentic Studio runs through a governance layer: approval workflows, confidence ratings, access controls, and multi-user editing.

Collaborate with teammates and agents in one shared workspace. Review outputs, coordinate tasks, move work through approvals, and orchestrate execution while keeping every output aligned to your brand standards and ways of working.

example of the governance layer for SitecoreAI Agentic Studio agents

Every workflow in Agentic Studio runs through a governance layer: approval workflows, confidence ratings, access controls, and multi-user editing.

SitecoreAI Agentic studio showcasing various featured agents

Agentic Studio, with featured agents (Researcher, Content Generator, Translation Assistant, Blog Writer, Bulk Content Generator, Account Data Enricher) and flows (Adaptive Optimization, Context Aware Content, ABM Campaign).

Build with AI

One place to build and manage agents

Start with 20+ pre-built agents or build your own with no code. Create workflows that scale consistently across teams and monitor market signals to identify emerging opportunities.

  • No token limits.

  • Visual, no-code agent builder.

  • Agents grounded in your brand context and guardrails.

  • Clear reasoning and review at every step of the decision-making process.

example of the governance layer for SitecoreAI Agentic Studio agents

Every workflow in Agentic Studio runs through a governance layer: approval workflows, confidence ratings, access controls, and multi-user editing.

Scale with control

AI and agents that scale across every team

Collaborate with teammates and agents in one shared workspace. Review outputs, coordinate tasks, move work through approvals, and orchestrate execution while keeping every output aligned to your brand standards and ways of working.

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Governance

AI and agents that stay in your control

Decide what agents can access, which actions they can take, and where people must approve. Keep data protected and every agent action traceable as AI use grows across your business. Your team sets the rules. Your agents follow them.

AI governance in marketing
SitecoreAI governance layer graphic

SitecoreAI governance: data isolation, role-based permissions, no data leakage, human-in-the-loop review, and audit trails.

SitecoreAI pre-built agents

SitecoreAI Translator AI agent video thumbnail

Translator

Localizes content while preserving tone, intent, and brand consistency.
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SitecoreAI Email Writer AI agent video thumbnail

Email writer

Creates campaign-ready email copy optimized for engagement and conversions.
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SitecoreAI Researcher AI agent video thumbnail

Researcher

Conducts deep research on any topic and delivers structured insights with sources.
Play Video
sitecoreAI Brief Generator agent video thumbnail

Brief generator

Builds structured campaign or content briefs based on strategic inputs.
Play Video
SitecoreAI Content Generator AI agent video thumbnail

Content generator

Creates foundational marketing content tailored to your inputs and brand context.
Play Video
SitecoreAI AEO SEO researcher AI agent videothumbnail

AEO SEO researcher

Audits and optimizes content for search and AI discovery readiness.
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Agent-Based Permission.png

Agent-Based Permission

Control who can view, edit, or run agents with configurable access for enterprise governance.
Play Video
SitecoreAI Blog Writer agent video thumbnail

Blog writer

Produces long-form, publication-ready blog content aligned to your brand voice.
Play Video
Load More

Real customers. Real AI impact.

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AFL

How AFL is driving marketing transformation with AI, connected data, and more intelligent experiences

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Berkeley Homes

How Berkeley Homes is reshaping homebuying with AI, personalized experiences, and the right partnerships

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Regal Rexnord

How Regal Rexnord is powering global transformation with AI, storytelling, and the right partnerships

The questions we hear most

What is SitecoreAI, and how does it use AI-powered agents?

SitecoreAI is a fully cloud-native SaaS digital experience platform that connects AI visibility and content management to personalization and conversion optimization. AI is built into every workflow, with 20+ pre-built AI-powered agents helping teams create, tag, translate, personalize, and activate content. AI capabilities are included from day one.

What is an AI agent and how is it different from an AI assistant?

An AI assistant responds to one prompt at a time. An AI agent takes a goal, breaks it into steps, and completes tasks on its own without prompting every action. In SitecoreAI, agents run on a schedule, work across multiple tools, and operate within the rules your team defines. They can draft content, audit pages, generate briefs, and translate content for every market, all without leaving the platform.

What is Agentic Studio?

Agentic Studio is the workspace inside SitecoreAI where marketers build, run, and govern AI agents. Choose from 20+ pre-built agents like Bulk Content Generator, Brief Generator, and Blog Writer, or build your own with a no-code drag-and-drop canvas. Collaborate with your team, connect to tools like Asana and Salesforce, and set the guardrails every agent follows. Agentic Studio is included with SitecoreAI at no extra cost.

How can AI agents help marketing teams?

AI agents take repetitive work off marketing teams: drafting content, translating, tagging assets, generating briefs, auditing pages, and analyzing performance. Because agents run inside SitecoreAI, they operate on your approved content, brand context, and customer data with no data leaving the platform. Your team focuses on strategy and creative work while agents handle execution at scale. Marketers stay in control through human-in-the-loop review and approval at every step.

What is enterprise AI governance?

Enterprise AI governance is the set of controls that define how AI operates within your organization. In SitecoreAI, governance includes role-based permissions that control what agents can access, approval gates between AI generation and publication, full audit logs of every action, and brand context built into every agent so outputs stay on-brand. SitecoreAI inherits your existing access controls and approval workflows, with no new governance system to set up. Your team sets the rules. Your agents follow them.

How do I get started with AI agents in SitecoreAI?

Agentic Studio is built into SitecoreAI and available to every user from day one. Start with a pre-built agent like Bulk Content Generator, Blog Writer, or Brief Generator with no configuration needed. To build custom agents, use the no-code Agent Builder to create multi-step workflows with simple instructions and connect the tools your team already uses, like Asana or Salesforce. Most teams launch their first agent within a single session.

Do I have to pay extra for AI?

No. AI and agents are included with SitecoreAI at no extra cost. No additional license, no usage limits, no surprise overruns. Every agent, every workflow, every capability shown on this page is part of SitecoreAI as standard.

Does SitecoreAI use my data to train AI models?

No. SitecoreAI does not use your content, assets, or customer data to train external AI models. All tenant data is logically isolated with full data residency controls. The AI models powering SitecoreAI are built on Microsoft Azure infrastructure, the same trusted technology that powers Microsoft Copilot. Your data stays yours.

Can I bring my own AI models or LLMs to SitecoreAI?

SitecoreAI runs on Azure OpenAI, giving you enterprise-grade AI out of the box with no model management required. If you want to connect with additional models or tools, you can do that through marketplace apps, so your existing stack stays connected without replacing what is already built in.

Put AI agents to work across your marketing

Request a demo to see how SitecoreAI helps your team create, personalize, optimize, and activate content faster with 20+ pre-built agents and built-in governance.

Request a demo

Stand out in AI search

The Agent Experience Platform from Scrunch, a Sitecore company, helps brands optimize for humans and AI search.

Explore AI search
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Explore use cases

See what’s possible
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Learn with Sitecore

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Expert guides and reports

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