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Curated content, tools, guides, and customer experience resources

From trends analysis to practical how-to and thought leadership to videos, you’ll find it here.

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Context marketing

Marketing in context of your customer’s past and current history of interaction with your brand is the only way to deliver a personalized experience.

Engaging the mobile consumer

“Mobile” isn’t about the device—it’s wherever the digital interaction occurs.

The SBOS Academy

Practical how-to guides from the Sitecore Business Optimization Strategies team.

Featured digital marketing resources


The customer experience of context marketing

Watch how a savvy retailer delivers a contextual experience to this shoe-loving customer.

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Commerce: It’s always Personal

Learn how context-driven commerce can fuel sales growth.

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Context Marketing For Dummies

The ABCs of delivering the right content to the right person at the right time.

Learn how
white paper

How to choose the best CMS for customer experience management

Choosing a CMS is a complex decision which involves both marketing and IT. Download this simple guide to the most important criteria for both groups and steps to make a well-informed choice.

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Mobile is eating the world, by Brian Solis

Business innovation thought leader Brian Solis outlines four ways marketers need to rethink customer experience management to deliver mobile-first interactions.

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White paper

Why upgrade to Sitecore XP 9.1?

If you’re on Sitecore XP 6.x, 7.x, or 8.x, why go through the trouble of upgrading? This white paper walks you through the benefits of our most recent release.

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Sitecore for marketers

The most relevant resources and pages for solving the most challenging of marketing issues.

Sitecore for IT leaders

Looking for technical detail and development recommendations and resources?

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Take a closer look at the Sitecore Experience Cloud