Artificial intelligence that empowers your work
Smarter experiences. Faster teams. Human creativity, amplified.
Elevate decision-making, sharpen analysis, and keep engagement always on
AI helps teams move faster, but the next evolution takes you further. Where traditional AI predicts and recommends, Agentic AI adds context and purpose, working within your brand rules and workflows to turn insights into action.
Explore the essentials, practical applications, and strategies for using AI responsibly and see how these concepts prepare you for agentic intelligence.
Your teams stay in control while agents provide the momentum. Safely, consistently, and always on brand.
Build your foundation, discover what AI can do, learn how leaders use it responsibly, and see how SitecoreAI™ delivers across your ecosystem.
Level up decision-making, analysis, and always-on engagement
AI technologies and machine learning algorithms create incredible opportunities and use cases for brands. As AI tools continue to evolve, the use of AI in fields like cybersecurity and data science has clear advantages. AI solutions can bring engagement and experience initiatives to life across digital ecosystems, delivering real-time benefits to employees and customers alike.
Augment human intelligence
Decision-making
Customer experience
Get started with AI
Conversion optimization
Digital Asset Management
Content Management System
Frequently asked questions
Generative AI is a type of artificial intelligence (AI) that often uses generative adversarial networks (GANs) to create realistic and original content. OpenAI’s ChatGPT falls into this category.
Learn more about Sitecore’s generative AI approach here.
Artificial intelligence is a branch of computer science broadly focused on creating artificially intelligent systems capable of mirroring the human mind and replicating human intelligence. Examples of AI systems include expert systems, image recognition, natural language processing and speech recognition.
Deep learning is a training method for AI systems. Deep learning is modelled on the human brain. It teaches computers to recognize complex patterns and then use those patterns to produce more accurate results.
Artificial general intelligence (AGI) describes a machine that can truly think like a human being. Also known as strong AI, these systems have the potential to replicate human intelligence. This is the science fiction version of AI, the kind that would pass the Turing Test (named after Alan Turing who originally conceived of the concept) and does not yet exist, though breakthroughs in AI research continue.
Narrow AI, also known as specialized AI, is an AI system designed for a specific task, such as a self-driving car, other autonomous vehicles, or an email spam filter.
A Large Language Model (LLM) is a type of algorithm within the generative AI ecosystem. They use enormous data sets and deep learning to generate text that looks identical or very similar to text written by humans.
Amazon’s Alexa, Apple’s Siri, and IBM Watson all use natural language processing.