Optimize with data
Analyze, improve, and optimize your website to enhance user experience and drive value.
Be efficient,
be effective
A connected customer experience is essential to building trust and loyalty with your visitors. From personalization and analytics to marketing automation and content planning, data-driven optimization inspires organizational and digital transformation and builds personal relationships with your customers.
Benefits of optimizing with data
Remain competitive
Optimizing customer journeys increases flexibility, allowing you to build unique customer experiences that increase ROI. Using cutting-edge technologies such as artificial intelligence to get to market quicker, you can respond to trends and customer preferences faster, and adapt your strategies for success.
Improve engagement
Personalization shows your audience you care about them. Transforming your website from a static web presence to a personalized, customer-centric, omnichannel platform allows you to drive superior customer experiences that build loyalty and trust.
Increase conversion
A superior and individually focused customer experience can drive incredible business results—73% of customers identify experience as a critical factor in their decision-making, and there’s an 80% increase in revenue for businesses that focus on improving customer experience. Always-on analytics allow you to anticipate future trends, as well as customer behavior and potential issues, to create experiences that drive substantive and measurable value.
Achieve your innovation potential
40%more revenue is generated by companies that get personalization right.
87%marketers say data is their company’s most under-utilized asset.
70%consumers want brands to connect with them on a more personal level.
Featured stories
What industry experts say
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The Forrester Wave™: Digital Asset Management Systems 2024 Q1
Frequently asked questions
Data-driven optimization means taking a data-driven approach to improving and enhancing processes, systems, or decision-making through the analysis of data. At its core, data-driven digital optimization is about leveraging data and analytical tools to make informed decisions and improve processes, ultimately leading to more efficient and effective outcomes in various domains.
The importance of data-driven optimization has grown in the last few years, largely due to advancements in technology and data analysis techniques. Key areas where data-driven optimization shows its value and robustness include risk management, sustainability, efficiency and cost reduction, and regulatory compliance. It can also impact social media strategy, SEO, and profitability.
It means utilizing data-driven decision-making based on the analysis and interpretation of data. It also means building business models that make digital optimization a part of all decision making, and incorporating what is learned from data into the digital experience initiatives, marketing efforts, business needs, revenue streams, segmentation, workflows, and the entire ecosystem of touchpoints that make up the user experience. It means ensuring that digital investments and digital products are fully incorporated into the digital technology ecosystem with integrations, and that your team is empowered to access and act on those learnings.
There are several examples across multiple industries. From dynamic pricing and inventory management in the ecommerce sector, targeted advertising and A/B testing in the digital marketing and advertising fields, and patient outcomes and resource allocation in healthcare, nearly every industry can benefit from being data-driven and optimizing their practices and customer experiences accordingly.
Use cases
Explore the possibilities
Modernize your DX
Bring together technology, process, and strategy to drive business results and more value for your customers.
Manage global content
Craft content that matters, manage it with precision and share it with the world.
Deliver limitless commerce
Future-proof your ecommerce strategy with engaging, personalized and composable experiences.