WEBINAR
Your DAM may not be broken, but the world it was built for has changed
DAM Readiness in an Age of AI Visibility Webinar Series
Date
September, 2026
Time
–
Your local time
Location
Online
Sequel.io broadcast
AI has changed how customers discover, evaluate, and interact with brands. Your DAM may not be broken, but the world it was built for has changed. As audiences now include both humans and AI, the content foundation underneath every digital experience needs to be discoverable, understandable, governed and trusted.
In the first session of Sitecore’s DAM Readiness in an Age of AI Visibility webinar series, Scott Liewehr, Global Vice President, Market Strategy & Growth at Sitecore, and Kristina Huddart, Content Operations Specialist & Consultant at Huddart Consulting, explore why AI visibility and content discoverability are becoming board-level priorities, and what that means for the future of DAM.
Learn how to:
- Understand how AI-powered discovery is changing what your content foundation needs to deliver
- Explore the assumptions about DAM that are being challenged by AI search and visibility
- Identify what makes content easier for teams, channels and AI systems to find, understand and trust
- Recognise the signs that your DAM may be holding the business back, and what to do next
Meet our hosts
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Kristina Huddart
Content Operations Specialist & Consultant, Huddart Consulting
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.