Inside an Agentic Content System: The Role of DAM

An agentic content system connects content, and the workflows AI agents use to find, select and act on it. Digital asset management (DAM) provides approved assets and the metadata, permissions and governance that guide their use.

As AI reshapes how customers discover brands and interact with them, those foundations matter. Your assets need enough context for AI systems to understand what they contain, where they belong, and how they can be used.

In the third session of Sitecore’s DAM Readiness webinar series, Matt Krebsbach, VP, Analyst Relations at Sitecore, and guest speaker Phyllis Davidson, VP, Principal Analyst at Forrester, examine where DAM creates value within an agentic content system. Learn what your organization needs to strengthen across content operations, metadata, taxonomy, and governance to help AI systems find and use approved assets in personalized experiences.

What you’ll learn:

• Understand what an agentic content system is and where DAM creates value within it
• Connect content, metadata, governance and workflows to support personalised experience delivery
• Make content discoverable, understandable and usable by both teams and AI systems
• Identify where content, process and technology gaps create friction across the experience lifecycle