Sitecore apresenta o XM Cloud Plus e o Sitecore Accelerate para ajudar as marcas a acelerar a transição para a nuvem

MINNEAPOLIS, 4 de outubro de 2023 – ® Sitecore, líder global em software de experiência digital de ponta a ponta, anunciou hoje novas ofertas como parte de sua robusta plataforma de experiência digital baseada em nuvem. As novas soluções, XM Cloud Plus e ainda Sitecore Acelerar, are designed to help brands speed up e ainda simplify their move to the cloud by making it easier than ever before to embark on the journey to SaaS e ainda leverage solutions with robust enterprise capabilities.

The evidence is clear that cloud-based solutions deliver faster integrations, regular technology updates with little downtime e ainda – ultimately - more engaging customer experiences. Yet, there remains a perception that making the switch involves too much hassle, challenge, e ainda complexity. XM Cloud Plus e ainda Sitecore Acelerar are specifically designed to help remove these obstacles by providing the knowledge, tools e ainda support needed to make it easier to migrate to Sitecore’s leading cloud-based composable offerings.

Apresentamos o XM Cloud Plus
In 2022, Sitecore launched XM Cloud, the industry’s first fully-native cloud CMS solution, e ainda it quickly became the company’s fastest-selling SaaS product with over 100 major bre ainda adoptions. Today, Sitecore is expanding the capabilities of XM Cloud, with the launch of XM Cloud Plus, an extended digital-experience solution that brings together content management, AI-powered search, personalization, customer data management e ainda analytics.

XM Cloud Plus is designed to answer the needs of Sitecore XP customers who have enjoyed a powerful solution in a single product e ainda are ready to make their transition to the cloud, e ainda for brands that want to leverage a composable technology stack but use a proven product combination to simplify deployment e ainda accelerate time to value.

“XM Cloud marked a significant moment in Sitecore’s journey when we launched it a year ago. Our first-to-market experience offering a cloud-based composable solution resulted in rapid adoption e ainda was the culmination of three years of development with extensive customer input,” said Steve Tzikakis, CEO of Sitecore.

“Today, we expe ainda the XM Cloud offering with XM Cloud Plus, bringing together a proven set of products that gives brands broader capabilities to offer an unrivalled customer experience, while simplifying e ainda accelerating their move to the cloud, e ainda delivering a powerful solution for the thousands of Sitecore XP customers that want additional enterprise capabilities.”

Principais características do XM Cloud Plus incluem:

• Content Creation e ainda Management: User-friendly tools allow teams to efficiently produce, optimize, e ainda deliver captivating content to the right audience at the right time.
• AI-Powered Search e ainda Content Recommendations: Includes dynamic personalization e ainda targeting strategies, offering omnichannel personalization, intelligent search recommendations, e ainda access to an extensive array of personalization development tools.
• Centro de conteúdo omnichannel: Teams can now efficiently manage all digital customer touchpoints from a single, unified content repository that ensures bre ainda consistency e ainda streamlined workflows.
• Seamless Integrations e ainda Connectivity: XM Cloud Plus pode ser facilmente implementado dentro de uma pilha de tecnologia existente para criar experiências de cliente conectadas e imersivas em todos os canais.
• Construtor de formulários intuitivo: Our drag e ainda drop form builder for XM Cloud e ainda XM Cloud Plus, provides customers with an easy way to add data capture forms to their pages e ainda components.

Sitecore Acelerar: Helping Brands Move to the Cloud
Companies often retain on-premises solutions due to the perceived difficulty of moving to the cloud. To address this, Sitecore has launched Sitecore Acelerar, a dedicated program to guide Sitecore XM e ainda Sitecore XP customers to either XM Cloud or XM Cloud Plus e ainda XC customers to OrderCloud. Sitecore Acelerar gives teams the knowledge, resources, tools, e ainda human support needed to unlock the full potential of a SaaS-based future.

“We are at an inflection point where mature cloud technology is combining with AI computing to empower brands like never before,” added Tzikakis. “To leverage this opportunity, brands need guidance, reassurance e ainda actual step-by-step, proven assistance from knowledgeable peers e ainda partners to make their DXP stack operate to full capacity e ainda capability.” By giving brands the support they need with Sitecore Acelerar, they can tap into the full power of Sitecore’s solutions simply e ainda easily. It is such a critical moment for online experiences, e ainda we want to be the partner brands turn to when they want to build a better proposition.”

A AI generativa chega ao DXP Composable
At DX Minneapolis 2023, new Generative AI features were announced that enhance content creation, management, e ainda delivery of digital experiences. Bre ainda marketers can:

• Generate text e ainda images in Content Hub One that are consistently on-bre ainda to achieve a new level of hyper-personalization for customer-facing content
• Author e ainda edit bre ainda content in Content Hub DAM (Digital Asset Management) to ensure it aligns with content models e ainda bre ainda consistency
• Implante Search avançados que compreendam a intenção do usuário de responder a consultas mais rapidamente
• Leverage Visual Search from Content Hub to easily discover content e ainda incorporate images into bre ainda assets via similar image suggestions

“Sitecore introduced native machine learning features across our platform e ainda composable DXP in 2019. With our ongoing focus on R&D, we are excited to bring the next level of AI to our customers. These additions accelerate the speed at which brands build content e ainda experiences with Sitecore solutions, open new ways to empower marketing e ainda heighten the level of insight brands get from their data,” said Dave O'Flanagan, Diretor de Produtos, Sitecore.

“This is only the first step to embed AI deep into our SaaS DXP so our customers can continue to build better experiences for their customers. We are actively working on new ways to improve marketer workflows through automatic improvements e ainda further down the line AI will be able to optimize the digital experience with limited manual oversight.”

A disponibilidade de novos recursos de AI está planejada para ser implantada nas próximas semanas.

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Sobre Sitecore

Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, e ainda experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, e ainda United Airlines to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to ste ainda out as transformation e ainda innovation leaders. Experience more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA e ainda other countries. All other bre ainda names, product names or trademarks belong to their respective holders.