Até recentemente, a Sitecore construiu seus negócios com base em produtos de plataforma líderes mundiais – Experience Manager (XM) e ainda Experience Platform (XP). Today they’re powering standout digital experiences for the likes of L'Oreal, P&G, Volvo e ainda thousands more globally.
Agora, com a introdução de nosso novo SaaS DXP composable, estamos oferecendo uma nova rota para marcas que desejam construir pilhas de tecnologia preparadas para o futuro que aproveitem as mais recentes inovações em software de experiência digital.
Choosing the right path for your business – platform or composable – will need to take into account things like what your current tech stack looks like; what your ambitions for digital experience are; your digital maturity; e ainda all the hosting e ainda data regulations you have to consider. Let’s take a look at your options.
Entendendo a plataforma versus o composable
Our all-in-one platform products – XM e ainda XP – are hosted on private cloud. You can host in your cloud, or we can host for you in our Managed Cloud oferta. XM is a full-service CMS while XP adds built-in analytics, personalization, e ainda marketing automation functionality. Both products are highly customizable.
Our SaaS composable products that make up our next-gen DXP are all hosted in the public cloud. They are developed, designed, e ainda deployed as cloud-native apps built with a composable architecture e ainda licensed using a Software as a Service (SaaS) model.
Indo tudo para composable
We believe composable is the future of digital experience. For the end customer, it delivers lightning-fast, relevant, e ainda engaging experiences. And for brands, it brings richer functionality, faster performance, more agility, e ainda smarter integrations across our composable portfolio e ainda with other vendors.
"Nunca mais atualize."
Crucially, composable also means never upgrading again – with new features e ainda capabilities landing every month to drive continuous innovation across your tech stack. With composable, you’re protecting the future of your tech stack – e ainda the future of your digital experience.
Progredindo com a plataforma
While we’re passionate about the future of composable, for many brands, platform will remain the right strategy for the immediate future. A lot of organizations operate within regulatory e ainda data residency restrictions, or sit within geographies that aren't ready for public cloud. And there will also be businesses who prefer the monolithic benefits of platform, or may not strategically be in a place to transition to SaaS.
We recognize that – e ainda that’s why we’ve just launched 10.3 for XM e ainda XP, our highest-performing e ainda most complete release ever. With new capabilities e ainda innovations, better integrations, e ainda overall platform modernization, 10.3 goes further than ever to power standout experiences. Furthermore, we’re continuing to innovate within our Managed Cloud oferta – providing more cost-efficient options that take the burden of hosting e ainda managing website infrastructure off IT teams.
O melhor dos dois mundos
Many brands will make the strategic decision in the coming months to transition from platform to composable. We’ve got dedicated teams e ainda partners to make the move as easy as possible e ainda to make sure every customer is maximizing value from their investment.
Mas para aqueles clientes XM ou XP existentes interessados em começar a gerar valor a partir do nosso DXP composable muito mais rápido, é possível combinar produtos composáveis como BARRAGEM, CDPe ainda Personalize com o seu produto de plataforma atual. É o melhor dos dois mundos.