WEBINAR
The new personalization playbook: AI at scale without creeping customers out
Get to know the new rules of personalization.
Personalization used to mean rules, segments, and “if-this-then-that” logic. In an AI-driven world, that approach doesn’t cut it anymore.
Your customers now expect instant relevance without feeling tracked or manipulated.
So how do you deliver AI-powered personalization that drives measurable impact and builds trust?
Join Sitecore’s Chris Purcell and Velir’s Ed Flynn for an insightful session where we’ll share winning strategies for marketing and CX teams ready to scale personalization with AI.
We’ll discuss:
- How to move beyond rules-based personalization to AI-driven decisioning that scales.
- How to design engaging experiences that feel helpful, not intrusive.
- How to embed responsible AI and consent into your personalization strategy without slowing down.
Whether you’re responsible for growth, engagement, or customer experience, this session will equip you with the personalization strategies required to succeed in the AI era. Secure your place today.
In partnership with:
About the presenters
Chris Purcell
Profissional Sênior de Produto, XM Cloud, Sitecore
Ed Flynn
Chief Creative & Innovation Officer, Velir