WEBINAR
Sitecore AIxchange Webinar: Transforming content for AI
Your content is already feeding AI. The question is whether it’s doing it well.
Join Sitecore Strategy MVP Alison Sainsbury for a practical session on why content structure determines what AI, search, and automation can actually do with your content.
AI has arrived and it’s working with whatever content your organization has to answer your customers' questions. But the content structures most brands are using were built by developers years ago to solve technical problems. They weren’t designed for marketing strategy, content discoverability, or machine readability.
For most organizations, that gap is now very visible: your site traffic is hijacked by answer engines that overlook or misrepresent you, internal AI tools aren’t accurate enough to be reliable, and you have a poor onsite search experience because your content is hard to find and even harder to reuse.
You know something is broken and you know it needs to be fixed. What’s harder is accurately naming the problem, designing what good looks like, and working with your technical team to build it. That’s what this session is for.
You can have your content structure reviewed live during the session.
Include your website link here to volunteer. We'll select one page to review during the session, and we’ll reach out to you ahead of the webinar to discuss this. The feedback is honest and delivered with care: the kind of expert observations that would normally sit inside a consulting engagement, at no cost.
What you’ll learn;
- What is content structure and how it determines how AI represents your brand
- Where your organization sits on the AI readiness curve, and what that means in practice
- What marketers and content teams should own and control, and how to start working with your technical teams to fix the problem
- Quick wins you can act on immediately and an improved understanding of the longer-term issues you need to address
About the presenters
Alison Sainsbury
Fundador e Estrategista Digital Chefe, Aline DX
Mick Wingert
Diretor, Engenharia de Soluções, ANZ, Sitecore
Alison Sainsbury é a fundadora de Aline DX, uma consultoria de estratégia digital. Com 20+ anos de experiência em liderança digital, Alison ajudou organizações em todo o mundo a otimizar experiências digitais. Alison liderou a equipe de DX da Sitecore por quatro anos, moldando o engajamento do cliente no site principal, após estabelecer uma divisão lucrativa de serviços de marketing na Ásia-Pacífico, assessorando em mais de 50 projetos digitais corporativos globalmente. Anteriormente, Alison atuou em cargos digitais em empresas líderes de serviços financeiros e manufatura na Austrália. Como autora e voz reconhecida na estratégia de DX, ela compartilha insights em eventos globais.
Na Sitecore, Mick é Diretor de Engenharia de Vendas da ANZ, ajudando os clientes a perceber o valor e o potencial total das soluções em nuvem da Sitecore, e como elas podem ajudar a transformar os objetivos digitais das organizações. Mick vem de uma trajetória de mais de 15 anos no cenário da experiência digital, entregando resultados para as marcas e negócios mais conhecidos da Austrália, tanto pequenos quanto empresariais.