WEBINAR
Beyond the website: What to change when AI is changing everything
See how marketing teams are combining the power of Sitecore and Scrunch to orchestrate content for humans, AI agents, and systems to stay relevant.
AI has changed how customers discover and engage with brands. Search has shifted to answer synthesis. LLMs have taken over the top of the funnel. And most AI visibility tools stop at the dashboard. It’s time to rethink the role of the website and broader digital experience.
Sitecore’s acquisition of Scrunch changes the equation. In this session, Scott Liewehr, Global VP, Marketing Strategy and Growth at Sitecore, and Chris Andrew, CEO at Scrunch, walk through the value of this new combination and why it matters now.
Learn how to:
- Build an actionable AEO strategy to grow your share of voice
- Assess how your brand shows up, what’s missing, and where competitors win
- Optimize for both human experience and machine understanding
If you’re looking for a better way to win AI search – sign up today!