WEBINAR
AEO opportunities most brands are missing
As answer engine optimization (AEO) moves from an emerging discipline to a strategic priority, marketers are racing to implement FAQs, schema markup, and content refreshes.
But what will drive lasting visibility and influence across answer engines in the years ahead?
Join us for an exclusive webinar that explores how answer engines determine authority, why content built for AI intermediaries requires a fundamentally different approach, and how AI agents are transforming customer journeys in ways most organizations didn’t expect or anticipate.
You’ll learn:
- The importance of entity authority and how to build it
- How to create content for AI and human audiences
- What to prioritize to ensure content remains discoverable, influential, and trusted
- Where to invest for AEO success
Register now to discover what will separate tomorrow's visible brands from everyone else.
About the presenters
Nikhil Lai
Principal Analyst, Forrester
Matt Krebsbach
Vice-Presidente de Estratégia de Marketing e Relações com Analistas, Sitecore
Nikhil Lai
Matt Krebsbach
Matt Krebsbach é Vice-Presidente de Estratégia de Marketing e Relações com Analistas na Sitecore, com responsabilidade por desenvolver histórias corporativas e plataformas de liderança de pensamento que elevem a posição da Sitecore no mercado junto a clientes, parceiros e funcionários.