Sitecore City Tour Australia 2026

Dr. Catriona Wallace is a globally recognised authority in Artifi cial Intelligence, leadership transformation, and the ethics of emerging technology. Named by the Australian Financial Review as Australia’s Most Infl uential Woman in Business & Entrepreneurship, as a pre-eminent scientist by the Royal Institution of Australia and as one of the Top Global Power Women by the Centre for Economic Development in the UK, she demonstrates a rare combination of business acumen and visionary insight.

Adam Ferrier is the founder of Thinkerbell, an agency that creates measured magic', and was ranked 2021 number one Creative Agency in the world by industry publication BestAds – the fi rst time awarded to an Australian agency.

Simon is the founder of Kepios, a management consultancy, and chief analyst at DataReportal. He also advises and collaborates with a number of the world’s most progressive marketing services organisations.

Over the past 20 years, Simon has helped to define brand and marketing strategies for many of the world’s most admired companies, including Unilever, Google, Coca-Cola, Nestlé, and Diageo, and he continues to advise the world’s top marketers and investors on the latest trends in global digital behaviours.

Pauline McMillan is a senior digital executive with more than 20 years’ experience leading enterprise-scale digital strategy and transformation in both the UK and Australia. Her expertise spans digital strategy, customer experience, and large-scale innovative high-performing teams, with a strong focus on modern architecture, operational excellence, and commercial outcomes. She specialises in modern digital leadership — working closely with executive leadership to align digital investment with strategic priorities, ensuring measurable return, disciplined execution, and sustainable growth whilst strengthening competitive advantage, improving resilience, and accelerating time to value.

Rebecca Hill is an External Communications and Brand Manager with expertise across website strategy, brand management and social investment. She led Endeavour Energy's website transformation, ensuring it was co‑designed with community members and stakeholders to better serve the needs of the communities it supports. Rebecca delivers purpose‑led communications that strengthen reputation, embed community insight and drive meaningful impact.

Rebecca Lawrence is a digital leader with over 14 years’ experience driving platform and marketing transformation across complex organisations and leading multidisciplinary digital teams. She leads the digital platforms and experience portfolio at The University of Western Australia, shaping web strategy and marketing technology capability to deliver connected, scalable digital ecosystems that strengthen brand value, enhance performance and drive long-term institutional impact.

Mary Karborani is a technology leader driving digital transformation and innovation at Capricorn. With a focus on harnessing artificial intelligence to deliver business value, Mary leads enterprise-wide initiatives that modernize legacy systems, strengthen data governance, and foster a culture of responsible AI adoption. Mary’s expertise spans strategic IT leadership, risk management, and building collaborative teams that embrace change. At Capricorn, Mary champions the integration of AI solutions that are secure, ethical, and aligned with organisational goals—empowering the business to thrive in a rapidly evolving digital landscape.

A member‑centric digital leader with nearly 20 years’ experience delivering best‑in‑class digital experiences. As General Manager Digital, for HBF he leads product and solution delivery for a member‑based organisation serving over one million members, with a strong passion for customer‑led design. I have previously held senior leadership roles in Banking and also Wagering sectors.

George Pappas is Co-Founder and Director of Technology at G Squared, a Sydney-based digital consultancy specialising in enterprise DXP platforms including Sitecore. He leads large-scale digital transformation programs across utilities, property, B2B and retail, combining deep technical architecture expertise with a strong focus on UX, performance and AI-driven innovation. George is passionate about building future-ready digital ecosystems that move beyond implementation to continuous optimisation and measurable business impact.

As General Manager of Switch, Jon brings over 15 years of experience in digital. Jon’s focus on business solutions and customer-led strategy has enabled him to truly enhance the customer experience across the projects he has worked on. Jon is dedicated to helping customers tackle complex business challenges, developing creative solutions and identifying digital strategies that drive real change.

Troy Outtram is a Partner at Deloitte Digital Australia and 11x Sitecore MVP, with over 20 years of experience in digital transformation, software engineering and system integration. He has supported financial services, public sector and retail businesses on their transformation journey, focusing on changing customer experiences through digital technology.

Cameron Walker is Deloitte Australia’s Managing Director, Customer Engineering & Architecture and an 11x Sitecore MVP. With over 25 years of experience in software engineering, architecture and consulting across APAC and the UK, he has delivered complex digital transformations with significant systems integration for some of the world’s largest organisations. Cameron is a Deloitte Certified Chief Architect, and a certified architect in both AWS and Azure.

Alison Sainsbury is the founder of Aline DX, a digital strategy consultancy. With 20+ years in digital leadership, Alison has helped organisations worldwide optimise digital experiences. Alison led Sitecore’s DX team for four years, shaping customer engagement on the flagship site, after establishing a profitable marketing services division in the Asia Pacific, advising on over 50 enterprise digital projects globally. Previously, Alison has worked in digital roles across leading financial services and manufacturing companies in Australia. As an author and recognised voice in DX strategy, she shares insights at global events.

Roger, an experienced product leader, specializes in Digital Asset Management (DAM) and other technologies that support content creation and multichannel publishing. Seven years ago, he took a bold risk by joining a small startup in Belgium called Stylelabs, which was later acquired by Sitecore in 2019. Throughout his tenure, Roger has held various roles, with increasing responsibilities, within the product organization. Most recently, he served as the VP of Product Management, leading Sitecore’s content team.

Before his time at Sitecore, Roger accumulated decades of experience in the retail sector. He worked with renowned businesses such as Victoria’s Secret and the Lillian Vernon Corporation. In these roles, he oversaw technology initiatives and managed related processes for their respective digital asset management systems.

Brad Howarth is a communications specialist with more than 30 years’ experience in fostering the exchange of knowledge through multiple formats and forums, with deep expertise in technology, entrepreneurship, and the evolution of business processes. His career began as an enterprise technology journalist working with various Australian industry titles and national publications including Business Review Weekly, The Australian, and AFR BOSS Magazine. His coverage has included broader topics such as the evolution of technology and how digitalisation has impacted job functions and entire industries. Brad has authored four books, the latest of which, Innovation is for Everyone (co-authored with Peter Fritz AM) investigates Australia’s innovation track record and future opportunities.

At Sitecore, Mick is APJ's Sales Engineering Director, helping customers realise the value and full potential of Sitecore's Cloud solutions, and how they can help transform organisations digital objectives. Mick comes from a background of over 15 years in the digital experience landscape, delivering outcomes for Australia's most well-known brands and businesses both small and enterprise.