VIRTUAL EVENT
Back-to-school bootcamp: AI, content, and customer experience
Sharpen your strategy, expand your perspective, and prepare for the year ahead.
Data
setembro, 2026
Hora
–
Seu horário local
Localização
Online
Sequel.io transmissão
AI is reshaping how organizations create content, engage customers, and deliver digital experiences. But with so much change, how do you prioritize where to focus your attention next?
This exclusive, three-hour virtual learning experience is designed for Sitecore customers and prospects looking to stay ahead in a fast-moving digital world.
Through expert insights and customer stories, you'll learn how leading organizations are using AI to drive real results, modernize content operations, and create more connected digital experiences.
Join us to discover how to:
- Turn AI into impact: See how leading organizations are using AI to improve marketing performance, content operations, and customer engagement.
- Create connected experiences: Learn practical strategies for bringing together content, data, and AI to deliver more relevant, personalized customer journeys.
- Stay ahead of what's next: Hear real-world customer stories and explore the trends shaping the future of digital marketing and customer experience.
Agenda
| Speaker | Session |
|---|---|
| Michelle Boockoff Bajdek | CMO, Sitecore | The revolution |
| Scott Liewehr | Global Vice President, Market Strategy & Growth, Sitecore | Growing your brand while competitors play defense |
| Kelly Masters | Director, Product Marketing, Sitecore | Why most AI marketing is going to fail (and what winner are doing differently) |
| Global packaged goods leader | Unlocking the value of content: How this global packaged goods leader transformed digital asset management |
| Global tourism leader | When AI becomes the travel agent: How this global tourism leader is preparing for the new traveller Journey |
|
Chris Andrews | CEO, Scrunch Chris Purcell | Senior Product Manager, Content, Sitecore |
Surviving the clickpocalypse: Your guide to winning AI search |
Bootcamp Instructors
Michelle Boockoff-Bajdek
Diretor de Marketing, Sitecore
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Chris Purcell
Profissional Sênior de Produto, XM Cloud, Sitecore
Kelly Masters
Gerente Sênior de Marketing de Produto, Sitecore
Michelle Boockoff-Bajdek (BB) é a Diretora de Marketing da Sitecore, onde lidera uma equipe global de profissionais de marketing que estão redefinindo o que é possível no marketing moderno. Juntos, eles estão colocando o poder da IA generativa e agente para trabalhar – criando experiências digitais que conectam pessoas e possibilidades ao redor do mundo.
Michelle é uma pioneira na introdução da IA no marketing. Na IBM, ela atuou primeiro como Chefe Global de Marketing B2B na Weather Company e, depois, como CMO da IBM Watson, a plataforma pioneira de IA da empresa. Lá, ela atuou como guardiã da marca Watson, ajudando o mundo a entender como a IA pode transformar tanto o trabalho quanto a vida.
Desde então, tornou-se Fellow da Marketing Academy, membro fundadora do CMO Huddles e ocupou cargos de CMO tanto na Skillsoft quanto na IDC. Na IDC, Michelle reinventou o marketing como um motor estratégico de crescimento, lançando uma nova identidade de marca ousada, liderando as primeiras iniciativas GenAI da empresa e alinhando marca, demanda e estratégia para impulsionar impacto global.
Michelle é palestrante frequente sobre liderança de marketing, IA e crescimento orientado por propósito. Aprendendo para a vida toda, ela também é corredora, mãe de cachorro resgatado e devota de assados escuros. Suas melhores ideias raramente surgem em uma reunião, mas geralmente aparecem no meio do passo ou no meio da caminhada.
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.