VIRTUAL EVENT
Back-to-school bootcamp: AI, content, and customer experience
Sharpen your strategy, expand your perspective, and prepare for the year ahead.
Fecha
septiembre, 2026
Hora
–
Tu hora local
Ubicación
En línea
Sequel.io emisión
AI is reshaping how organizations create content, engage customers, and deliver digital experiences. But with so much change, how do you prioritize where to focus your attention next?
This exclusive, three-hour virtual learning experience is designed for Sitecore customers and prospects looking to stay ahead in a fast-moving digital world.
Through expert insights and customer stories, you'll learn how leading organizations are using AI to drive real results, modernize content operations, and create more connected digital experiences.
Join us to discover how to:
- Turn AI into impact: See how leading organizations are using AI to improve marketing performance, content operations, and customer engagement.
- Create connected experiences: Learn practical strategies for bringing together content, data, and AI to deliver more relevant, personalized customer journeys.
- Stay ahead of what's next: Hear real-world customer stories and explore the trends shaping the future of digital marketing and customer experience.
Agenda
| Speaker | Session |
|---|---|
| Michelle Boockoff Bajdek | CMO, Sitecore | The revolution |
| Scott Liewehr | Global Vice President, Market Strategy & Growth, Sitecore | Growing your brand while competitors play defense |
| Kelly Masters | Director, Product Marketing, Sitecore | Why most AI marketing is going to fail (and what winner are doing differently) |
| Global packaged goods leader | Unlocking the value of content: How this global packaged goods leader transformed digital asset management |
| Global tourism leader | When AI becomes the travel agent: How this global tourism leader is preparing for the new traveller Journey |
|
Chris Andrews | CEO, Scrunch Chris Purcell | Senior Product Manager, Content, Sitecore |
Surviving the clickpocalypse: Your guide to winning AI search |
Bootcamp Instructors
Michelle Boockoff-Bajdek
Director de Marketing, Sitecore
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Chris Purcell
Responsable senior de marketing de producto, XM Cloud, Sitecore
Kelly Masters
Director Senior de Marketing de Producto, Sitecore
Michelle Boockoff-Bajdek (BB) es la Directora de Marketing en Sitecore, donde lidera un equipo global de profesionales del marketing que están redefiniendo lo que es posible en el marketing moderno. Juntos, están poniendo en marcha el poder de la IA generativa y agente, creando experiencias digitales que conectan a personas y posibilidades en todo el mundo.
Michelle es una pionera en la incorporación de la IA al marketing. En IBM, fue primero Jefa Global de Marketing B2B en Weather Company y luego Directora Médica Principal de IBM Watson, la plataforma pionera de IA de la compañía. Allí, ejerció como guardiana de la marca Watson, ayudando al mundo a entender cómo la IA puede transformar tanto el trabajo como la vida.
Desde entonces, se ha convertido en Fellow en la Marketing Academy, miembro fundadora de CMO Huddles y ha ocupado cargos de CMO tanto en Skillsoft como en IDC. En IDC, Michelle reimaginó el marketing como un motor estratégico de crecimiento, lanzando una nueva identidad de marca audaz, liderando las primeras iniciativas GenAI de la empresa y alineando marca, demanda y estrategia para generar impacto global.
Michelle es una ponente habitual sobre liderazgo en marketing, IA y crecimiento orientado a propósito. Aprendiz de por vida, también corredora, madre de perro rescatado y devota del asado oscuro. Sus mejores ideas rara vez llegan en una reunión, pero a menudo se cumplen a mitad de zancada o a mitad de paseo.
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.