San Francisco, Feb. 21st, 2024 – Sitecore®, a global leader in end-to-end digital experience management software, has been positioned as a Leader in the 2024 IDC MarketScape for B2C digital commerce applications for midmarket growth.

IDC MarketScape, a premier provider of global IT research and advisory services, recently conducted a comprehensive evaluation of B2C Digital Commerce Platforms. The assessment considered various factors, including product capabilities, strategy, and market presence. Sitecore emerged as a frontrunner, demonstrating excellence in delivering seamless and personalized digital commerce experiences to their customers.

"We are honored to be recognized as a Leader in B2C Digital Commerce Platforms by IDC MarketScape," said CEO Steve Tzikakis at Sitecore. "This achievement reflects our dedication to providing cutting-edge solutions that empower businesses to connect with their customers in meaningful ways. We believe this recognition underscores our commitment to driving digital transformation and delivering a best-in-class omnichannel customer experience."

The report cites Sitecore’s strengths in:

  • Developer-friendly MACH architecture: Sitecore’s OrderCloud was built on a modern, microservices-based, API-first, and cloud-native architecture that runs as a MACH product.
  • Business-friendly AI personalization capabilities: Sitecore allows business users to use a drag-and-drop no-code interface to manage product attributes to standardize, self-configure, and generate algorithms for personalized product merchandising and discovery.
  • Unified commerce with emphasis on manufacturing: Sitecore constructed OrderCloud from an operationally complex B2B perspective, adding more B2C capabilities incrementally over time as part of a B2B2C unified commerce offering.
  • Reduction of capex and up-front investment costs: Sitecore is responsible for setting up, maintaining, and optimizing the staging environment, which is a crucial part of the software development life cycle. The service alleviates the burden on customers to manage this aspect themselves, allowing them to focus on their core business functions.

“The key to unlocking growth in B2C digital commerce lies in understanding and leveraging the intricate interplay between consumer psychology and cutting-edge technology. Success hinges on adopting a strategy that is as much about building meaningful, trust-based relationships with customers as it is about technological innovation,” says Heather Hershey, research director, Worldwide Digital Commerce at IDC. “The future of digital commerce in the midmarket sector will be shaped by those that prioritize a harmonious blend of human-centric approaches and advanced AI, fostering the deep, lasting connections with consumers, which are essential for sustained growth and loyalty.”

This recognition reinforces Sitecore's position as a trusted partner for businesses seeking to enhance their digital commerce capabilities. As organizations worldwide continue to navigate the dynamic digital landscape, Sitecore remains dedicated to empowering them with the tools and technologies needed to thrive.

For more information about the IDC MarketScape reports, and to download a complimentary excerpt of the IDC Worldwide B2C Digital Commerce Platforms for Midmarket Growth 2024 Vendor Assessment, click here.

About IDC MarketScape

IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

About Sitecore

Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, and experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, and United Airlines to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stand out as transformation and innovation leaders. Experience more at

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