Sitecore Wins 2025 CMSWire IMPACT Award for Best Customer Experience Transformation for Work with United Airlines

San Francisco, April 9, 2025 – Sitecore®, a global leader in digital experience software, today announced that is has been awarded Silver in the CMSWire IMPACT Awards in the Best Customer Experience Transformation category. Sitecore was recognized for the impactful results its intelligent digital experience platform (DXP) produced for United Airlines and travelers. The CMSWire IMPACT Awards celebrate individuals and teams, practitioners, and vendors who excel in delivering exceptional customer experiences.

Sitecore’s intelligent DXP, built on the company’s AI-enabled XM Cloud content management system, enables enterprise marketing teams to control their global content lifecycle from strategy to delivery, build connected customer experiences faster with data and AI, and deliver personalized experiences across digital platforms to differentiate their brands. XM Cloud is the fastest-growing solution in Sitecore’s history, highlighting marketers’ strong adoption of the feature-rich, easy-to-use CMS.

United Airlines is dedicated to transforming the airport experience for travelers. Given the airline’s global footprint, multilingual support was becoming a must-have for passengers. Sitecore, United Airlines, and implementation partner Americaneagle.com worked together to streamline content authoring and delivery and expand personalization capabilities across the many variations of gate information displays in airports. The solution has enabled United to deliver personalized content to thousands of digital signs across airports worldwide, giving its passengers the most advanced end-to-end travel experience.

“Our close collaboration with United Airlines and Americaneagle.com showcases the transformative power of Sitecore in enhancing the travel experience for millions of passengers worldwide through enhanced personalization, which is expected by customers in our digital-first world,” said Kathie Johnson, CMO at Sitecore. “We’re honored to be recognized by the CMSWire IMPACT Awards for our commitment to delivering innovative solutions that empower exceptional, business-impacting digital experiences.”

"Sitecore’s composable technology has revolutionized United Airlines' customer experience, enhancing the quality, content, and efficiency of information at gates and during boarding,” said Charlie Hong, Product Owner, Digital Signage at United. “Millions of customers now enjoy smoother, more informed journeys. We’re thrilled to be recognized for this transformation and for the support from Sitecore and Americaneagle.com."

“United Airlines has seen an overwhelmingly positive response to their personalized gate signage,” said Jon Price, VP, Sitecore Practice at Americaneagle.com. “With our teams maximizing Sitecore at the core of the new customer-centered, flexible, and scalable solutions, United is delivering unparalleled customer experiences. We’re excited to see this industry recognition on the various improvements in quality, content, and efficiency of information delivered to their customers.”

Recently Sitecore also won the CMS Critic Award for Best Digital Experience Platform (DXP) and Best Digital Asset Management (DAM). These accolades underscore Sitecore's remarkable flexibility, innovative AI features, and the robust support within its incredibly active community. Learn more about Sitecore and its work with United Airlines and Americaneagle.com.

About Sitecore

Sitecore is a global leader in digital experience software, trusted by visionary brands like L’Oréal, Microsoft, and United Airlines to power their content lifecycle from content strategy to digital experience delivery. Our composable platform gives marketers and technologists the power to build together at global scale – harnessing content, data, personalization, and AI – to manage digital assets, create engaging content, understand customer intent, and deliver standout experiences across all touchpoints. Discover more at  sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names, product names or trademarks belong to their respective holders.

Media Contact :

Jessica Rampen
press@sitecore.com