ON DEMAND WEBINAR
Regain content control & elevate your manufacturing experience
Navigating rising costs, supply chain disruptions, and increasing sustainability demands are ongoing challenges in today’s manufacturing landscape.
Competing on costs alone is no longer enough. Today’s customers expect content personalized to their experiences. And they want it delivered by an insightful expert. But with external marketing agencies priced at a premium, not to mention the added workload of managing content across multiple platforms, how can you captivate today’s digital manufacturing customer efficiently and cost-effectively?
In our latest webinar, our panel will discuss your customers’ expectations, your organization’s goals – and how end-to-end content management can help you meet both.
Join Avanade, Sitecore and Microsoft to discover:
- What’s changing in the manufacturing industry – both in your organization and among your customers
- Which areas your peers and competitors are prioritizing to meet new customer demands
- How to build a content strategy focused on growing customer lifetime value
- Who in the manufacturing industry has already taken control of their content – and how
About the presenters
Roger Connolly
Chief Product Officer, Sitecore
Richard Potter
Director Digital Strategy, Microsoft
Jacqueline Baxter
Director, Content Experience Design & Strategy, Sitecore
Anna Soisalo
UK & Ireland Business Group Lead, Avanade X UKI
Roger Connolly
Roger, an experienced product leader, specializes in Digital Asset Management (DAM) and other technologies that support content creation and multichannel publishing. Seven years ago, he took a bold risk by joining a small startup in Belgium called Stylelabs, which was later acquired by Sitecore in 2019. Throughout his tenure, Roger has held various roles, with increasing responsibilities, within the product organization. Most recently, he served as the VP of Product Management, leading Sitecore’s content team.
Before his time at Sitecore, Roger accumulated decades of experience in the retail sector. He worked with renowned businesses such as Victoria’s Secret and the Lillian Vernon Corporation. In these roles, he oversaw technology initiatives and managed related processes for their respective digital asset management systems.
Richard Potter
Richard Potter advises business leaders around the world on a range of digital transformation challenges. However, it’s the building of innovative enterprises that is his real passion. In his day job Richard works with Microsoft's customers giving them clarity and confidence about their digital journeys, helping them turn their aspirationsinto transformational business results. He is a renowned keynote speaker and event facilitator with an energising and engaging style. He lives in the UK but travels extensively, shamelessly collecting and telling stories everywhere he goes.
Jacqueline Baxter
Jacqueline believes in building collaborative relationships and leveraging technology to positively transform people and businesses and has a range of experience implementing content and social media strategies, marketing automation plans, and conversion optimisation tactics. An in-demand speaker at DX events around the world, she is a fan of social engagement and employee advocacy driven by high-quality, relevant content.
Anna Soisalo
Anna leads Avanade X UKI. She has spent more than twenty years working in digital transformation; she is passionate about creating meaningful products, services and experiences that excite, engage and help brands grow. Avanade X designs, builds, and orchestrates the human interaction and emotional connection to create experiences people love. Our unique services ensure business strategies and technology solutions come together to create genuine human impact.