WEBINAR
Beyond the website: What to change when AI is changing everything
See how marketing teams are combining the power of Sitecore and Scrunch to orchestrate content for humans, AI agents, and systems to stay relevant.
AI has changed how customers discover and engage with brands. Search has shifted to answer synthesis. LLMs have taken over the top of the funnel. And most AI visibility tools stop at the dashboard. It’s time to rethink the role of the website and broader digital experience.
Sitecore’s acquisition of Scrunch changes the equation. In this session, Scott Liewehr, Global VP, Marketing Strategy and Growth at Sitecore, and Chris Andrew, CEO at Scrunch, walk through the value of this new combination and why it matters now.
Learn how to:
- Build an actionable AEO strategy to grow your share of voice
- Assess how your brand shows up, what’s missing, and where competitors win
- Optimize for both human experience and machine understanding
If you’re looking for a better way to win AI search – sign up today!
Meet our hosts
Scott Liewehr
Global Vice President, Market Strategy & Growth, Sitecore
Chris Andrew
CEO & Co-Founder, Scrunch, a Sitecore Company
Scott Liewehr
Scott Liewehr is Global Vice President of Market Strategy and Growth at Sitecore, where he works at the intersection of product, marketing, and go-to-market strategy to ensure the company's direction stays grounded in real market signals during one of the marketing's most transformative eras. He is also the founder and president of Digital Clarity Group (DCG), a research and advisory firm he created to improve the success rates of digital initiatives, and the creator of VOCalis, the industry's only dedicated voice-of-customer benchmarking program for digital agencies and consultancies.
Over more than two decades, Scott has advised global brands, partners, and technology vendors on digital strategy, customer experience, and partner selection, with a through-line of helping organizations turn digital disruption into meaningful digital advantage.
When he's not writing or working, he's on Long Island coaching soccer, refereeing soccer, or enduring the highs and lows of being a lifelong Chicago Bears, Bulls, and Cubs fan.
Chris Andrew is the CEO and Co-founder of Scrunch, the leading platform helping brands secure visibility in AI-powered search. With deep expertise in marketing technology and a passion for innovation, Chris partners with more than 500 brands to influence how they are discovered and interpreted by AI agents such as ChatGPT and Gemini. His work bridges brand strategy, AI infrastructure, and digital transformation, positioning him as a trusted advisor for marketers navigating the evolving search landscape. At the forefront of the AI search revolution, Chris is dedicated to equipping brands with the tools and insights to thrive in this new era.
In his spare time, Chris is a Neapolitan-certified pizza chef who is passionate about trails, jazz, food, and building community.