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Sitecore Cookie Policy

At Sitecore, we understand the value of data and the importance of protecting it. We want to be transparent about the data we collect and how we process, store, and share it, both online and offline. This Sitecore Cookie Policy (“Cookie Policy”) provides information about how and when we use cookies and other technologies for these purposes, and how you can disable them if you choose.

This Cookie Policy should be read alongside the Sitecore Terms of Use (“Terms”) and the Sitecore Privacy Policy (“Privacy Policy”), which are both incorporated here by reference. Capitalized terms used in this policy but not defined have the same meaning as set forth in the Terms.

Please read this information carefully. For further information, please visit Please be aware that declining or denying cookies may prevent you from being able to use the Sites to their highest capability.


Cookies are small text files containing information that is sent to us from your computer or mobile device. They are unique to your account or browser.

  • Session-based cookies last only while your browser is open and are automatically deleted when you close your browser.
  • Persistent cookies last until you or your browser delete them or until they expire.

These cookies can also be classified as first-party or third-party cookies.

  • First-party cookies are generated and placed on your device by the website you are visiting. Usually used to facilitate user experience and some core functionalities of the site.
  • Third-party cookies, while in use, are generated and placed on your device by a different website than the one you are visiting. These cookies are created when you visit a website that includes elements from other sites, such as third-party images or ads.

By themselves, cookies do not identify you specifically. They identify your web browser.

For more information about cookies, please visit and


Cookies are useful because they allow a website to recognize a user's device, delivering a personalized experience consistent with your choices and browser settings. This can help make your interactions with us faster and more secure.

Cookies also support relevant information and functionality to enable us to keep the website and information up to date, relevant, and error free, and to provide information about how the website is used.

These are the different types of cookies that we and our service providers may use on our Sites:

Categories of Use Description
Authentication If you are logged into our Services, cookies help us direct you to the right information and personalize your experience. Also, help us to ensure that only the actual owner of an account can access that account.
Strictly Necessary These cookies and other technologies are essential in order to enable the Services to provide the feature you have requested. We are not able to operate without them. They are related to core functionality of the website and related services.
Functionality These cookies are required for the operation of our Sites. These cookies increase functionality and, enable you to move around the Sites and use their features. For example, we may use these to enable you to log into secure areas of our website, process orders or provide you with personalized experience, by remembering your name, country and language preferences.
Performance and Analytics These cookies help us to analyze activities on our Sites, and on other sites where we post content, to improve and optimize the way our Sites work. For example, we may use these types of cookies to ensure that visitors can easily find the information they are looking for on our Sites by counting the number of visitors and how they move around our Sites when they are using them.

These cookies also help us measure the performance of our advertising campaigns to help us optimize our Sites’ content for those who engage with our advertising.
Personalization These cookies are part of our functionality cookies and are used to recognize you when you return to our Sites. This enables us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
Marketing and Advertising Cookies and other technologies record your online activities, including your visits to our Sites, the pages you have visited, and the links and advertisements you have clicked. This is helpful to us:
  • So we can make the content more relevant to you; and
  • To allow us and our service providers to deliver advertisements or other communications to you that are designed to be more relevant to you.

We and our service providers and partners may also append other data to information collected by these cookies, including information obtained from third parties, and share this information with third parties for the purpose of delivering relevant advertisements to you.
If you register on one of our Sites, or otherwise provide us with your personal data, we may associate that information with other information we collect from or about you or that you provide, information regarding your use of our Sites, or information we receive from or about you from third parties. We will use this combined data for marketing and analytics purposes.
Security We use cookies to enable and support Sitecore’s security features that help us to detect security threats and malicious activity.
Feedback and Surveys We send cookies to your computer when you use the Sites, respond to online surveys or polls, or request information.


In addition to cookies, we may also use the following technologies to collect information.

Technology Use
Web Beacons and Browser Web Storage A web beacon is an electronic file that signals when a webpage, advertisement, video, other content, an email, or a newsletter has been viewed. Sitecore uses web beacons in conjunction with cookies to collect data that helps us better understand how visitors move from page to page within websites.
Browser web storage enables websites to store data in a browser on a device. When used in "local storage" mode, it enables data to be stored across sessions (for example, so that the data are retrievable even after the browser has been closed and reopened).
IP Address We collect your IP addresses to track and analyze information about the devices that are connecting to our systems and about where those devices are located.
For example, we use IP addresses to track which regions visitors to our website or Customers logging into our account come from.
Embedded URLs We may use a tracking technique that employs embedded URLs to allow use of the Sites without cookies. Embedded URLs allow limited information to follow you as you navigate the Sites but are not associated with Personal data and are not used beyond the session.
Embedded Pixels and Similar Technologies. Sitecore and our service providers may use embedded pixel technologies for the purposes of identifying unique user visits (as opposed to aggregate hits) and for advertising purposes. In addition, embedded pixels or other technologies may be used in emails and our online display advertising to provide information on when the email or ad was opened to track marketing campaign responsiveness; information collected using these technologies may be associated with the recipient's email address.

The pixel technology used in the Sites enables the synchronization of internal unique identifiers between Sitecore (AddThis) and our third-party partners to facilitate interest-based advertising. For a list of those third-party partners, please click here. Please see the “How to Manage Cookies” section below for opt-out options.
Widgets, Buttons, and Tools Our Sites may include widgets, which are interactive mini-programs that run on our Sites to provide specific services from another company (e.g., links to bookmarked sites), along with buttons or other tools that link to other companies’ services (e.g., a “Like” button or third-party map).

The widget, button, or tool may collect and automatically send Personal Data, such as your email address, or other information (such as your browser information or IP address) to a third party. Cookies may also be set or used by the widgets, buttons, or tools to enable them to function properly or for other purposes, which may include advertising. Information collected or used by a widget, button, or tool, including cookie settings and preferences, is governed by the privacy policy of the company that created it.


Some of the web beacons and cookies we use on the Sites are from third parties that help us advertise, serve content, communicate with you, and measure the impact of our Sites. Such third parties can be divided into the following categories:

Advertising To display ads on sites across the internet. These vendors may use third-party cookies to serve ads based on a user's prior visits to the Sites. Google For information on how to opt-out of Google tracking technologies, click here.
DoubleClick For information on how to opt-out of DoubleClick tracking technologies, click here.
LinkedIn For information on how to opt-out of LinkedIn tracking technologies, click here.
Twitter For information on how to opt-out of Twitter tracking technologies, click here.
Facebook For information on how to opt-out of Facebook tracking technologies, click here.
Analytics To enable us to: (a) perform analyses of information on location, interests, and the like to learn about our visitors and (b) measure the performance of our website and website content. Google Analytics - evaluates your use of our website and compiles reports on user activity. For information on how to opt-out of Google Analytics tracking technologies, click here.
TwentyThree For information on how to opt-out of TwentyThree tracking technologies, click here.
Pardot For information on how to opt-out of Pardot tracking technologies, click here.
YouTube For information on how to opt-out of YouTube tracking technologies, click here.
Communication To enable visitors to communicate with Sitecore. Qualified For information on how to opt-out of Qualified tracking technologies, click here.

The above table lists examples of our current service providers. This list is subject to change. Any revisions will be included in this Cookie Policy’s next revision.

Social media and sharing tools. Some third-party cookies enable visitors of the Sites to use social media features, like sharing and sending or recommending pages to others. Such third parties include YouTube, Facebook and LinkedIn. Using these elements of the Sites allows these service providers to set cookies on your device and track your behaviours within their platforms. Social media and sharing tool providers may also detect your presence on the Sites if you are logged into their services.

Please note that the cookies set and tracking carried out by these third-party providers are not under our control. For further information please view the privacy policies of these third parties.


At Sitecore you are on control of your data, you select your cookies preferences. You can opt-out of our use of cookies or manage your cookies preference by instructing this on our website cookies notice.

While you are able to reject or delete cookies if you no longer wish to store them on your computer, please be aware that some functionalities and services may be reduced or will not work as a consequence. You won’t be able to opt-out to necessary cookies.


Some people prefer not to allow cookies, which is why most browsers allow you to manage your settings and preferences as you are browsing.

All browsers permit you to reject and/or delete cookies either one at a time or all at once. The procedure for this depends on the browser you use. We have inserted a link to the most commonly used browsers below:


Sitecore does not collect Do Not Track signals and Sitecore Sites do not function differently based on any Do Not Track preferences that may be received.

For more information on Do Not Track, see All About Do Not Track.


If you have any questions about how we use cookies, you can contact Sitecore here [email protected] or by sending a letter to the mailing address below.

Chief Privacy and Cyber Compliance Officer
Sitecore Holding II A/S
101 California Street
16th Floor
San Francisco, CA 94111