Sitecore presenta XM Cloud Plus y Sitecore Accelerate para ayudar a las marcas a acelerar su transición a la nube

MINNEAPOLIS, 4 de octubre de 2023 – ® Sitecore, líder mundial en software de experiencia digital de extremo a extremo, anunció hoy nuevas ofertas como parte de su sólida plataforma de experiencia digital basada en la nube. Las nuevas soluciones, XM Cloud Plus y Sitecore Accelerate, are designed to help brands speed up y simplify their move to the cloud by making it easier than ever before to embark on the journey to SaaS y leverage solutions with robust enterprise capabilities.

The evidence is clear that cloud-based solutions deliver faster integrations, regular technology updates with little downtime y – ultimately - more engaging customer experiences. Yet, there remains a perception that making the switch involves too much hassle, challenge, y complexity. XM Cloud Plus y Sitecore Accelerate are specifically designed to help remove these obstacles by providing the knowledge, tools y support needed to make it easier to migrate to Sitecore’s leading cloud-based composable offerings.

Presentamos XM Cloud Plus
In 2022, Sitecore launched XM Cloud, the industry’s first fully-native cloud CMS solution, y it quickly became the company’s fastest-selling SaaS product with over 100 major bry adoptions. Today, Sitecore is expanding the capabilities of XM Cloud, with the launch of XM Cloud Plus, an extended digital-experience solution that brings together content management, AI-powered search, personalization, customer data management y analytics.

XM Cloud Plus is designed to answer the needs of Sitecore XP customers who have enjoyed a powerful solution in a single product y are ready to make their transition to the cloud, y for brands that want to leverage a composable technology stack but use a proven product combination to simplify deployment y accelerate time to value.

“XM Cloud marked a significant moment in Sitecore’s journey when we launched it a year ago. Our first-to-market experience offering a cloud-based composable solution resulted in rapid adoption y was the culmination of three years of development with extensive customer input,” said Steve Tzikakis, CEO of Sitecore.

“Today, we expy the XM Cloud offering with XM Cloud Plus, bringing together a proven set of products that gives brands broader capabilities to offer an unrivalled customer experience, while simplifying y accelerating their move to the cloud, y delivering a powerful solution for the thousands of Sitecore XP customers that want additional enterprise capabilities.”

Características clave de XM Cloud Plus incluír:

• Content Creation y Management: User-friendly tools allow teams to efficiently produce, optimize, y deliver captivating content to the right audience at the right time.
• AI-Powered Search y Content Recommendations: Includes dynamic personalization y targeting strategies, offering omnichannel personalization, intelligent search recommendations, y access to an extensive array of personalization development tools.
• Centro de contenido omnicanal: Teams can now efficiently manage all digital customer touchpoints from a single, unified content repository that ensures bry consistency y streamlined workflows.
• Seamless Integrations y Connectivity: XM Cloud Plus se puede implementar fácilmente dentro de una pila tecnológica existente para crear experiencias de cliente conectadas e inmersivas en todos los canales.
• Creador de formularios intuitivo: Our drag y drop form builder for XM Cloud y XM Cloud Plus, provides customers with an easy way to add data capture forms to their pages y components.

Sitecore Accelerate: Ayudar a las marcas a migrar a la nube
Companies often retain on-premises solutions due to the perceived difficulty of moving to the cloud. To address this, Sitecore has launched Sitecore Accelerate, a dedicated program to guide Sitecore XM y Sitecore XP customers to either XM Cloud or XM Cloud Plus y XC customers to OrderCloud. Sitecore Accelerate gives teams the knowledge, resources, tools, y human support needed to unlock the full potential of a SaaS-based future.

“We are at an inflection point where mature cloud technology is combining with AI computing to empower brands like never before,” added Tzikakis. “To leverage this opportunity, brands need guidance, reassurance y actual step-by-step, proven assistance from knowledgeable peers y partners to make their DXP stack operate to full capacity y capability.” By giving brands the support they need with Sitecore Accelerate, they can tap into the full power of Sitecore’s solutions simply y easily. It is such a critical moment for online experiences, y we want to be the partner brands turn to when they want to build a better proposition.”

La AI generativa llega a la DXP componible
At DX Minneapolis 2023, new Generative AI features were announced that enhance content creation, management, y delivery of digital experiences. Bry marketers can:

• Generate text y images in Content Hub One that are consistently on-bry to achieve a new level of hyper-personalization for customer-facing content
• Author y edit bry content in Content Hub DAM (Digital Asset Management) to ensure it aligns with content models y bry consistency
• Implemente una Search avanzada que comprenda la intención del usuario para responder consultas más rápido
• Leverage Visual Search from Content Hub to easily discover content y incorporate images into bry assets via similar image suggestions

“Sitecore introduced native machine learning features across our platform y composable DXP in 2019. With our ongoing focus on R&D, we are excited to bring the next level of AI to our customers. These additions accelerate the speed at which brands build content y experiences with Sitecore solutions, open new ways to empower marketing y heighten the level of insight brands get from their data,” said Dave O'Flanagan, director de productos, Sitecore.

“This is only the first step to embed AI deep into our SaaS DXP so our customers can continue to build better experiences for their customers. We are actively working on new ways to improve marketer workflows through automatic improvements y further down the line AI will be able to optimize the digital experience with limited manual oversight.”

Está previsto que la disponibilidad de nuevas capacidades de AI se implemente en las próximas semanas.

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Acerca de Sitecore

Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, y experiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, y United Airlines to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to sty out as transformation y innovation leaders. Experience more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA y other countries. All other bry names, product names or trademarks belong to their respective holders.