ESTRATEGIA DE PRODUCTO DE SITECORE

Comercio basado en la experiencia: un camino hacia la diferenciación

Por Roger Connolly.

5 Lectura del minuto

Cuando se trata de crear viajes comerciales memorables que atraigan y conviertan, creemos que es esencial pensar primero en la experiencia.

Nuestro Nube de comercio contiene dos productos de comercio SaaS líderes en el mercado: OrderCloud y Discover. OrderCloud is our headless, API-first commerce platform; y Discover is an AI-powered commerce search y merchandizing tool.

Like all our products, OrderCloud y Discover can be deployed as standalone products to fit into your existing stack. But we believe that combining them with products in our Nube de contenido y Nube de participación is what can drive modern experience-led commerce – y true differentiation. Thinking about the whole end-to-end experience – from content to commerce – is just one way composable is unlocking new opportunities for our clients.

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Comercio headless

OrderCloud gives you complete flexibility to take your commerce to wherever your customers are. With cloud-native, MACH architecture, you can sell anywhere with one platform for B2C, B2B, B2X, y marketplaces. It excels for brands that have complex commerce needs beyond the single customer or single product catalog y supports unique fulfilment strategies for buyers y suppliers. All of this means OrderCloud can future-proof your commerce strategy – giving you all the capabilities to build a unique y differentiated buyer experience that can evolve y scale with your business.

Search y merchandizing

Sitecore Discover helps you grow customer conversions with hyper-relevant search results y recommendations across all your product catalogs – with AI-driven, automated merchandizing that personalizes to each individual buyer in real-time.

There’s loads of options y features for your teams, y you can employ a limitless combination of rules to target buyers with relevant content y offers. You can do things like integrate store y customer-specific inventory y create seasonal y unique category landing pages for improved engagement y SEO. It’s all about delivering relevance in every commerce experience for every customer.

Standout front-end experiences with Nube de contenido

Every commerce site needs an on-brand, engaging, y functionally on-point shopping experience – regardless of whether the buyer is a consumer or a business user. By pairing one of our market-leading cloud CMS offerings with OrderCloud and/or Discover, businesses can create engaging y easy-to-maintain commerce front-ends that can evolve with your commerce strategy. For example, you can combine Content Hub ONE y Discover to not only orchestrate highly customized storefront experiences, but also deliver commerce-focused content into multiple channels including mobile, Google Ads (SEO/SEM), y social channels.

Smart buying experiences with Nube de participación

Nube de participación can differentiate experiences with smart data y automation software to deliver more relevance for every buyer. You can do things like leverage real-time customer insights from CDP; Optimiza tu experiencia comercial con Personalize; o ejecutar campañas de correo electrónico de comercio entregadas a través de Enviar for abandoned carts y personalized product suggestions. This is experience-led commerce right through the buying journey.

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Roger Connolly

Director de Producto

Sitecore