Webinar
The next era of DX for financial services marketing
As financial services continue to evolve, staying ahead means embracing intelligent digital experience capabilities that blend human authenticity with artificial intelligence.
Join Jonathan Corley for an inside look at Sitecore’s new ‘DX maturity for financial services’ report. Based on data from numerous FSI respondents collected over the past year, we uncover the key marketing trends impacting marketing leaders and developers across banking, credit companies, insurance firms, capital markets, and other financial institutions.
3 things you will learn by attending:
- Insights into the ‘DX maturity report for FSI’, including how financial brands compare to other industries.
- Strategies for deploying personalized customer experiences (e.g., balancing generational intent).
- Real-world examples of brands starting and advancing on a personalization journey.
Key takeaways:
- The dimensions of DX maturity.
- Approaches for omnichannel engagement and personalization.
- Inspirational examples of generative marketing in action.
- The importance of balancing authentic content with the efficiencies of AI.
Register and attend this upcoming session to gain valuable insights that will help you refine your marketing approach and stay ahead in a rapidly changing landscape.
About the presenters
Jonathan Corley
Industry Principal, Travel, Transport & Hospitality, Sitecore
Jonathan Corley
As the Industry Principal for Travel & Hospitality at Sitecore, Jonathan works with top strategic brands in the travel and hospitality vertical to unlock digital potential, reimagine the customer journey, and drive measurable outcomes. With 15+ years of experience as a marketing technology consultant, he works closely with partners and top-tier customers to shape a shared vision for leveraging Sitecore’s digital experience software to create innovative digital experiences that accelerate business value.
Jonathan lives with his family in Atlanta, Georgia and he is passionate about music and emerging technologies, especially how they influence human behavior, emotion, and connection both online and in the physical world.