Sitecore、XM Cloud PlusとSitecore Accelerateを発表し、ブランドのクラウド移行を加速

ミネアポリス、2023年10月4日–® Sitecore (英語)は、エンドツーエンドのデジタルエクスペリエンスソフトウェアのグローバルリーダーであり、本日、堅牢なクラウドベースのデジタルエクスペリエンスプラットフォームの一部として新しい製品を発表しました。新しいソリューション、XM Cloudプラス そしてSitecore Accelerate(英語)(英語), are designed to help brands speed up そしてsimplify their move to the cloud by making it easier than ever before to embark on the journey to SaaS そしてleverage solutions with robust enterprise capabilities.

The evidence is clear that cloud-based solutions deliver faster integrations, regular technology updates with little downtime and–ultimately - more engaging customer experiences. Yet, there remains a perception that making the switch involves too much hassle, challenge, そしてcomplexity. XM Cloudプラス そしてSitecore Accelerate(英語)(英語) are specifically designed to help remove these obstacles by providing the knowledge, tools そしてsupport needed to make it easier to migrate to Sitecore’s leading cloud-based composable offerings.

Introducing XM Cloudプラス
In 2022, Sitecore launched XM Cloud, the industry’s first fully-native cloud CMS solution, そしてit quickly became the company’s fastest-selling SaaS product with over 100 major brそしてadoptions. Today, Sitecore is expanding the capabilities of XM Cloud, with the launch of XM Cloudプラス, an extended digital-experience solution that brings together content management, AI-powered search, personalization, customer data management そしてanalytics.

XM Cloudプラス is designed to answer the needs of Sitecore XP customers who have enjoyed a powerful solution in a single product そしてare ready to make their transition to the cloud, そしてfor brands that want to leverage a composable technology stack but use a proven product combination to simplify deployment そしてaccelerate time to value.

“XM Cloud marked a significant moment in Sitecore’s journey when we launched it a year ago. Our first-to-market experience offering a cloud-based composable solution resulted in rapid adoption そしてwas the culmination of three years of development with extensive customer input,” said Steve Tzikakis, CEO of Sitecore.

“Today, we expそしてthe XM Cloud offering with XM Cloudプラス, bringing together a proven set of products that gives brands broader capabilities to offer an unrivalled customer experience, while simplifying そしてaccelerating their move to the cloud, そしてdelivering a powerful solution for the thousands of Sitecore XP customers that want additional enterprise capabilities.”

の主な機能XM Cloudプラス 含める：

• Content Creation そしてManagement: User-friendly tools allow teams to efficiently produce, optimize, そしてdeliver captivating content to the right audience at the right time.
• AI-Powered Search そしてContent Recommendations: Includes dynamic personalization そしてtargeting strategies, offering omnichannel personalization, intelligent search recommendations, そしてaccess to an extensive array of personalization development tools.
• オムニチャネル コンテンツ センター: Teams can now efficiently manage all digital customer touchpoints from a single, unified content repository that ensures brそしてconsistency そしてstreamlined workflows.
• Seamless Integrations そしてConnectivity: XM Cloudプラス can be easily implemented within an existing tech stack to create connected, immersive customer experiences across all channels.
• 直感的なフォームビルダー: Our drag そしてdrop form builder for XM Cloud そしてXM Cloudプラス, provides customers with an easy way to add data capture forms to their pages そしてcomponents.

Sitecore Accelerate(英語)(英語): Helping Brands Move to the Cloud
Companies often retain on-premises solutions due to the perceived difficulty of moving to the cloud. To address this, Sitecore has launched Sitecore Accelerate(英語)(英語), a dedicated program to guide Sitecore XM そしてSitecore XP customers to either XM Cloud or XM Cloudプラス そしてXC customers to OrderCloud. Sitecore Accelerate(英語)(英語) gives teams the knowledge, resources, tools, そしてhuman support needed to unlock the full potential of a SaaS-based future.

“We are at an inflection point where mature cloud technology is combining with AI computing to empower brands like never before,” added Tzikakis. “To leverage this opportunity, brands need guidance, reassurance そしてactual step-by-step, proven assistance from knowledgeable peers そしてpartners to make their DXP stack operate to full capacity そしてcapability.” By giving brands the support they need with Sitecore Accelerate(英語)(英語), they can tap into the full power of Sitecore’s solutions simply そしてeasily. It is such a critical moment for online experiences, そしてwe want to be the partner brands turn to when they want to build a better proposition.”

生成AIがコンポーザブルDXPに登場
At DX Minneapolis 2023, new Generative AI features were announced that enhance content creation, management, そしてdelivery of digital experiences. Brそしてmarketers can:

• Generate text そしてimages in Content Hub One that are consistently on-brそしてto achieve a new level of hyper-personalization for customer-facing content
• Author そしてedit brそしてcontent in Content Hub DAM (Digital Asset Management) to ensure it aligns with content models そしてbrそしてconsistency
• ユーザーの意図を理解してクエリに迅速に回答する高度なSearchをデプロイします
• Leverage Visual Search from Content Hub to easily discover content そしてincorporate images into brそしてassets via similar image suggestions

“Sitecore introduced native machine learning features across our platform そしてcomposable DXP in 2019. With our ongoing focus on R&D, we are excited to bring the next level of AI to our customers. These additions accelerate the speed at which brands build content そしてexperiences with Sitecore solutions, open new ways to empower marketing そしてheighten the level of insight brands get from their data,” said Dave O'Flanagan 氏 (最高製品責任者、Sitecore).

“This is only the first step to embed AI deep into our SaaS DXP so our customers can continue to build better experiences for their customers. We are actively working on new ways to improve marketer workflows through automatic improvements そしてfurther down the line AI will be able to optimize the digital experience with limited manual oversight.”

新しいAI機能の提供は、今後数週間以内に展開される予定です。

すべてのDXに関する発表の詳細については、以下をご覧ください。DXページ

Sitecoreについて

Sitecore is a global leader of end-to-end digital experience software. Unifying data, content, commerce, そしてexperiences, our SaaS-enabled, composable platform empowers brands like L’Oréal, Microsoft, そしてUnited Airlines to deliver unforgettable interactions across every touchpoint. Our solution provides the cutting-edge tools brands need to build stronger connections with customers, while creating content efficiencies to stそしてout as transformation そしてinnovation leaders. Experience more at sitecore.com.

Sitecore is a registered trademark of Sitecore Corporation A/S in the USA そしてother countries. All other brそしてnames, product names or trademarks belong to their respective holders.