最近まで、Sitecoreは世界をリードするプラットフォーム製品でビジネスを構築してきました。Experience Manager (XM) (英語)そしてExperience Platform(XP). Today they’re powering standout digital experiences for the likes of L'Oreal,P&G,Volvo そしてthousands more globally.
今回、新しいコンポーザブルSaaS DXPの導入により、デジタルエクスペリエンスソフトウェアの最新のイノベーションを活用した将来性のある技術スタックを構築したいブランドに新たなルートを提供しています。
Choosing the right path for your business – platform or composable – will need to take into account things like what your current tech stack looks like; what your ambitions for digital experience are; your digital maturity; そしてall the hosting そしてdata regulations you have to consider. Let’s take a look at your options.
プラットフォームとコンポーザブルを理解する
Our all-in-one platform products – XM そしてXP – are hosted on private cloud. You can host in your cloud,or we can host for you in our Managed Cloud オファリング. XM is a full-service CMS while XP adds built-in analytics,personalization,そしてmarketing automation functionality. Both products are highly customizable.
Our SaaS composable products that make up our next-gen DXP are all hosted in the public cloud. They are developed,designed,そしてdeployed as cloud-native apps built with a composable architecture そしてlicensed using a Software as a Service (SaaS) model.
コンポーザブルのために全力を尽くす
We believe composable is the future of digital experience. For the end customer,it delivers lightning-fast,relevant,そしてengaging experiences. And for brands,it brings richer functionality,faster performance,more agility,そしてsmarter integrations across our composable portfolio そしてwith other vendors.
「二度とアップグレードしないでください。」
Crucially,composable also means never upgrading again – with new features そしてcapabilities landing every month to drive continuous innovation across your tech stack. With composable,you’re protecting the future of your tech stack – そしてthe future of your digital experience.
プラットフォームでの進行
While we’re passionate about the future of composable,for many brands,platform will remain the right strategy for the immediate future. A lot of organizations operate within regulatory そしてdata residency restrictions,or sit within geographies that aren't ready for public cloud. And there will also be businesses who prefer the monolithic benefits of platform,or may not strategically be in a place to transition to SaaS.
We recognize that – そしてthat’s why we’ve just launched 10.3 for XM そしてXP,our highest-performing そしてmost complete release ever. With new capabilities そしてinnovations,better integrations,そしてoverall platform modernization,10.3 goes further than ever to power standout experiences. Furthermore,we’re continuing to innovate within our Managed Cloud オファリング – providing more cost-efficient options that take the burden of hosting そしてmanaging website infrastructure off IT teams.
良いとこ取り
Many brands will make the strategic decision in the coming months to transition from platform to composable. We’ve got dedicated teams そしてpartners to make the move as easy as possible そしてto make sure every customer is maximizing value from their investment.
しかし、コンポーザブルDXPからの価値をより迅速に開始したい既存のXMまたはXPのお客様は、次のようなコンポーザブル製品を組み合わせることが可能ですダム,CDPそしてパーソナライズ現在のプラットフォーム製品で。それは両方の長所です。