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エクスペリエンス主導のeコマース:差別化への道

作成者: ロジャー・コノリー.

5 所要時間

エンゲージメントとコンバージョンにつながる記憶に残るeコマースジャーニーを構築するには、エクスペリエンスを第一に考えることが不可欠だと考えています。

我がeコマースクラウド には、市場をリードする 2 つの SaaS eコマース製品が含まれています。OrderCloud そしてディスカバー. OrderCloud is our headless, API-first commerce platform; そしてディスカバー is an AI-powered commerce search そしてmerchandizing tool.

Like all our products, OrderCloud そしてディスカバー can be deployed as standalone products to fit into your existing stack. But we believe that combining them with products in our コンテンツクラウド そしてエンゲージメントクラウド is what can drive modern experience-led commerce – そしてtrue differentiation. Thinking about the whole end-to-end experience – from content to commerce – is just one way composable is unlocking new opportunities for our clients.

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ヘッドレスeコマース

OrderCloud gives you complete flexibility to take your commerce to wherever your customers are. With cloud-native, MACH architecture, you can sell anywhere with one platform for B2C, B2B, B2X, そしてmarketplaces. It excels for brands that have complex commerce needs beyond the single customer or single product catalog そしてsupports unique fulfilment strategies for buyers そしてsuppliers. All of this means OrderCloud can future-proof your commerce strategy – giving you all the capabilities to build a unique そしてdifferentiated buyer experience that can evolve そしてscale with your business.

Search そしてmerchandizing

Sitecore ディスカバー helps you grow customer conversions with hyper-relevant search results そしてrecommendations across all your product catalogs – with AI-driven, automated merchandizing that personalizes to each individual buyer in real-time.

There’s loads of options そしてfeatures for your teams, そしてyou can employ a limitless combination of rules to target buyers with relevant content そしてoffers. You can do things like integrate store そしてcustomer-specific inventory そしてcreate seasonal そしてunique category landing pages for improved engagement そしてSEO. It’s all about delivering relevance in every commerce experience for every customer.

Standout front-end experiences with コンテンツクラウド

Every commerce site needs an on-brand, engaging, そしてfunctionally on-point shopping experience – regardless of whether the buyer is a consumer or a business user. By pairing one of our market-leading cloud CMS offerings with OrderCloud and/or ディスカバー, businesses can create engaging そしてeasy-to-maintain commerce front-ends that can evolve with your commerce strategy. For example, you can combine Content Hub ONE そしてディスカバー to not only orchestrate highly customized storefront experiences, but also deliver commerce-focused content into multiple channels including mobile, Google Ads (SEO/SEM), そしてsocial channels.

Smart buying experiences with エンゲージメントクラウド

エンゲージメントクラウド can differentiate experiences with smart data そしてautomation software to deliver more relevance for every buyer. You can do things like leverage real-time customer insights from CDP;eコマースエクスペリエンスを最適化しますパーソナライズ;または、を通じて配信されるeコマースメールキャンペーンを実行します送信for abandoned carts そしてpersonalized product suggestions. This is experience-led commerce right through the buying journey.

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ロジャー・コノリー

Sitecore

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