Table of contents

Table of contents

Quick insight

Birthed from a bold vision at the turn of century, Sitecore’s content management system and digital experience platform was developed to empower marketers to deliver memorable and personalized online experiences – no developers required.

Five friends and a bold new vision

In 1998, five friends – Thomas Albert, Jakob Christensen, Peter Christensen, Ole Thrane, and Michael Seifert – founded Pentia A/S, a systems integration company focused on implementing websites built with Microsoft technologies. Thrane, after developing one website after another, decided to write a script to automate aspects of the process. He didn’t know it then, but he had just written Sitecore’s first code.

While implementing websites, the team began to imagine a better future for digital marketers: What if marketers could deliver meaningful and engaging online brand experiences without leaning on developers? The next year, they released the first version of Sitecore – a new way to manage digital content. In 2001, the Sitecore Corporation was founded, with Seifert as the CEO, and Sitecore began taking the content management system (CMS) market by storm.

A strategic path to international expansion

Sitecore opened offices in Copenhagen and Ukraine in 2002. But it was Sitecore’s early expansion into the US that set us apart from other Danish technology companies.

Since Sitecore’s inception, all software and documentation has been written in English. Thanks in large part to this intentional and strategic decision, Sitecore was able to expand to the US in 2004, the UK in 2005, and Australia in 2007.

The use of English wasn’t the only strategic decision Sitecore made early on. When we began, most of the major internet players were delivering content through static HTML pages. Led by a team of developers, Sitecore delivered dynamic pages and content from the start. We didn’t know it at the time, but this decision prepared the way for Sitecore to become the premier digital experience platform it is today.

Web content management is dead

At least, that’s what Siefert told Sitecore’s board in 2006. While Sitecore was a leader in the CMS market, Siefert was no longer satisfied simply making a “typewriter for the web.”

After many discussions, the team came up with a new plan.

Many companies were using social media to communicate with their customers and prospects, discovering the importance of marketing analytics, and beginning to implement automation. But these systems were separate from their websites and often hard to integrate. Sitecore would combine them all.

There was only one problem. Sitecore didn’t have the money to do what most corporations do when they decide to expand services – acquire other companies. If Sitecore was going to provide these services, there was one route forward: build a connected platform from the ground up.

It wasn’t easy, and many thought we were crazy for trying, but two years later, the team launched the first iteration of Sitecore’s digital experience platform. The platform created a central repository of information for each web visitor, which could be used to create and deliver personalized digital experiences. The foundation was laid for the Sitecore® Experience Platform™ of today.

Sitecore today

As Sitecore’s technology expanded, so did our global presence. Following the opening of Australian offices in 2007, we opened offices in the Netherlands and Sweden in 2008, Japan in 2009, Canada and Germany in 2010, Singapore and France in 2012, Belgium, Malaysia, China, and Indonesia in 2015, Hong Kong in 2016, and the Middle East and India in 2017.

Today, Sitecore is leading the way in martech innovation — receiving an array of awards, market-leadership recognition from top analyst firms, and numerous recommendations from clients spanning industries, business models, and locations. Sitecore is helping marketing teams around the world own the experiences they create for their customers, constituents, and supporters.