FIS, a financial technology products and services business, has stayed at the top of the industry by understanding market change. But with more sophisticated customer demand and tougher competition, it realized it needed to improve and expand its digital marketing capability. Acquisitions and business transformation drove the need for a more modern digital marketing infrastructure. To meet these challenges, FIS wanted to increase brand awareness and customer engagement, deliver more personalized content, and measure content effectiveness.
FIS has gone from a CMS mentality to a marketing experience machine, using Sitecore to inform strategic decisions before execution.