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Honda Australia

Harnessing the power of customer experience

Manufacturing APJ

Category Winner

Most Intelligent Content Optimization
Image of Honda Home Page

About

From cars and motorcycles to generators, lawn mowers, and marine engines, Honda’s diverse range of products have been enjoyed by millions of Australians for more than 50 years. Honda strives to create intelligent products that enhance mobility and increase joy among riders and drivers, drawing inspiration from its namesake, Soichiro Honda. The founder saw power in the freedom of mobility and used his imagination to create ideas, designs, and technologies for the world. It is this mindset that guides Honda to help move people forward and protect a shared future. Honda has been the world's top motorcycle manufacturer since 1959, reaching a production of more than 400 million. It is also the largest global manufacturer of internal combustion engines, producing more than 14 million internal combustion engines each year. In 2020, Honda delivered products and services to approximately 25 million customers around the world.

CHALLENGE

An urgent need for digital change

A couple of years prior, Honda Australia faced an end-of-license on Adobe Experience Manager for one website and increasing tech debt on another.

While the customer experience of the cars website was already established, the motorcycles and power equipment look-and-feel was due for an overhaul. It was running on a legacy content management system (CMS). More importantly, neither website could form the foundation for the digital transformation ambitions of an innovative brand. Content optimization and improved workflows across data models were essential to transform the user experience.

Honda Australia needed to provide customers with a seamless journey as they navigated its website to find products that met their needs.

Image of Honda Find a Location Page

Solution

Optimizing content delivery

Honda Australia found a smart solution in Sitecore Experience Platform™ (XP) and Sitecore Content Hub™. Both its websites were moved to XP, leveraging the established look-and-feel of the cars website across both organizations.

Content Hub was used to house complex product and specification data to enable superior website experiences. Sitecore Experience Accelerator (SXA) sped up development, allowing for the creation of six websites in six months. This resulted in a foundational tech stack that would help Honda to realize the potential of its customers’.

1

single unified website experience

Outcome

Fueling a transformation with Sitecore

The new Honda Australia website brought two organizations together under a single, unified website experience, upgrading functionality and customer experience.

The multisite XP implementation put Sitecore Content Hub at the core of the content strategy, revolutionizing the way the household name brand goes to market and creating a solid digital foundation for both organizations.

Honda Australia has observed a significant improvement in user experience for motorcycles and power equipment customers. Enhanced functionality has upgraded the user experience improvement for cars customers as well.

Content optimization and improved workflows across complex data models have transformed how Honda Australia deals with an extensive range of products across cars, motorcycles, marine, and power engines in the virtual world. Custom pages and entities created within Content Hub cater to the extensive range of product types and optimize workflow for authors. The search function and the Content Hub Content Delivery Network further augment the delivery of digital assets.

Through Sitecore Product Content Management (PCM), Honda has been able to alter the way it creates and delivers content inside and out of the organization. Now, Honda’s extensive network of dealers around Australia have a reliable source of leads through test drive bookings and a dealer location search, which is driven by Google Maps integration. With an omnichannel base, the Honda brand can now operate to better meet its customers needs.

Launch Site
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Deloitte Digital helps clients unlock the business value of emerging technologies. It provides clients with a full suite of digital services, covering digital strategy, user experience, content, creative, engineering, and implementation across mobile, web, and social media channels.

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