Rethinking home selling for the digital era
As the way in which people want to buy houses is changing, Meritage Homes decided to rethink how it operates, leveraging more digital opportunities to market and sell its homes. The home builder’s existing online environment included a very complex content management process, involving multiple systems and brittle integrations. Technical knowledge was required whenever the company wanted to update its website content. Meritage Homes wanted to maximize agility, increase efficiency, and enhance its digital capabilities with a more intuitive platform that empowered field marketers with the ability to self-serve.
A composable platform powers greater efficiency and agility
Jeff Nunn joined Meritage Homes to spearhead the company’s digital transformation. Meritage partnered with digital consultancy XCentium to build a new digital foundation on Sitecore Experience Platform with the composable Sitecore Content Hub DAM and Sitecore Content Hub Operations solutions. Meritage selected a headless, composable approach to provide the flexibility the company needed to go to market faster with enhanced risk management. As part of the transformation, Meritage has improved how the company connects and feeds information into the marketplace to drive sales and has initiated a complete redesign of the website.
Enhanced digital foundations increase new client offers 17%
With a composable, headless approach based on Sitecore solutions, Meritage has enabled operational efficiencies that drive value across the business. Streamlined content delivery processes speed time to market and maximize usage of each piece of content across regions. Meritage has also eliminated the company’s reliance on IT resources to update web content, empowering field marketers to control and manage the release of content on homes for sale.
The new website delivers a high-quality customer experience with greater performance and stability, which has led to increased customer engagement and site traffic. As a result, Meritage Homes has achieved a 17% increase in new client offer submissions. The company now has more transparency around the user experience, enabling continuous improvements and evolution with the market. With Sitecore, Nunn has created a scalable digital foundations that will enable Meritage Homes to build its capabilities faster and more easily, and test new ideas in the marketplace with less risk.