Hasta hace poco, Sitecore ha construido su negocio sobre productos de plataforma líderes en el mundo: Experience Manager (XM) y Experience Platform (XP). Today they’re powering standout digital experiences for the likes of L'Oreal, P&G, Volvo y thousands more globally.
Ahora, con la introducción de nuestra nueva DXP SaaS componible, ofrecemos una nueva ruta para las marcas que desean crear pilas tecnológicas preparadas para el futuro que aprovechen las últimas innovaciones en software de experiencia digital.
Choosing the right path for your business – platform or composable – will need to take into account things like what your current tech stack looks like; what your ambitions for digital experience are; your digital maturity; y all the hosting y data regulations you have to consider. Let’s take a look at your options.
Comprender la plataforma frente a la componibilidad
Our all-in-one platform products – XM y XP – are hosted on private cloud. You can host in your cloud, or we can host for you in our Oferta de Managed Cloud. XM is a full-service CMS while XP adds built-in analytics, personalization, y marketing automation functionality. Both products are highly customizable.
Our SaaS composable products that make up our next-gen DXP are all hosted in the public cloud. They are developed, designed, y deployed as cloud-native apps built with a composable architecture y licensed using a Software as a Service (SaaS) model.
Apostar por lo componible
We believe composable is the future of digital experience. For the end customer, it delivers lightning-fast, relevant, y engaging experiences. And for brands, it brings richer functionality, faster performance, more agility, y smarter integrations across our composable portfolio y with other vendors.
"Nunca vuelvas a actualizar".
Crucially, composable also means never upgrading again – with new features y capabilities landing every month to drive continuous innovation across your tech stack. With composable, you’re protecting the future of your tech stack – y the future of your digital experience.
Progresando con la plataforma
While we’re passionate about the future of composable, for many brands, platform will remain the right strategy for the immediate future. A lot of organizations operate within regulatory y data residency restrictions, or sit within geographies that aren't ready for public cloud. And there will also be businesses who prefer the monolithic benefits of platform, or may not strategically be in a place to transition to SaaS.
We recognize that – y that’s why we’ve just launched 10.3 for XM y XP, our highest-performing y most complete release ever. With new capabilities y innovations, better integrations, y overall platform modernization, 10.3 goes further than ever to power standout experiences. Furthermore, we’re continuing to innovate within our Oferta de Managed Cloud – providing more cost-efficient options that take the burden of hosting y managing website infrastructure off IT teams.
Lo mejor de ambos mundos
Many brands will make the strategic decision in the coming months to transition from platform to composable. We’ve got dedicated teams y partners to make the move as easy as possible y to make sure every customer is maximizing value from their investment.
Pero para aquellos clientes existentes de XM o XP que deseen comenzar a generar valor de nuestra DXP componible mucho más rápido, es posible combinar productos componibles como PRESA, CDPy Personalize con su producto de plataforma actual. Es lo mejor de ambos mundos.