Sitecore AIxchange Webinar: Transforming content for AI

Join Sitecore Strategy MVP Alison Sainsbury for a practical session on why content structure determines what AI, search, and automation can actually do with your content.

AI has arrived and it’s working with whatever content your organization has to answer your customers' questions. But the content structures most brands are using were built by developers years ago to solve technical problems. They weren’t designed for marketing strategy, content discoverability, or machine readability.

For most organizations, that gap is now very visible: your site traffic is hijacked by answer engines that overlook or misrepresent you, internal AI tools aren’t accurate enough to be reliable, and you have a poor onsite search experience because your content is hard to find and even harder to reuse.

You know something is broken and you know it needs to be fixed. What’s harder is accurately naming the problem, designing what good looks like, and working with your technical team to build it. That’s what this session is for.

You can have your content structure reviewed live during the session.

Include your website link here to volunteer. We'll select one page to review during the session, and we’ll reach out to you ahead of the webinar to discuss this. The feedback is honest and delivered with care: the kind of expert observations that would normally sit inside a consulting engagement, at no cost.

What you’ll learn;

• What is content structure and how it determines how AI represents your brand
• Where your organization sits on the AI readiness curve, and what that means in practice
• What marketers and content teams should own and control, and how to start working with your technical teams to fix the problem
• Quick wins you can act on immediately and an improved understanding of the longer-term issues you need to address