CASE STUDY

Loreal

L’Oréal’s digital transformation scales using Sitecore XP on Azure PaaS

The goal: become the #1 digital beauty brand in the world.

Honorable Mention

Project brief

L’Oréal fosters cooperation and collaboration

L’Oréal’s ambitious digital goal is to refresh and relaunch 600 websites for 15 brands in three years. The ultimate prize: to become the No. 1 digital beauty brand in the world. At the center of its global business transformation initiative is improving consumers’ online experience. Fostering cooperation and collaboration between the brands’ global goals and the unique country demographics will drive success.

With 1 billion consumers interacting every day with the company’s 3,000 different websites, L’Oréal saw the opportunity to deliver a consistent brand experience, open new e-commerce channels, create a personalized shopping experience, and increase revenue through cross-selling. At the same time, the 60 country subsidiaries needed a solution to cost effectively localize products and services and scale for future growth.

Today more than ever, consumers do not want to make the wrong purchase whether they are shopping in person or online. To reinvent the beauty experience through technology, L’Oréal is using artificial intelligence and augmented reality on its websites, and connected devices to offer customers more ways to analyze and understand their needs and gain personalized recommendations for products and services. One of its new offerings is based on an AI algorithm developed by ModiFace, a company L’Oréal acquired two years ago. L’Oréal applied deep learning to 10,000 pictures, powering its algorithm to detect the seven signs of aging in a customer’s skin – such as under-eye wrinkles, lack of firmness, or radiance – and recommend a treatment plan.

“AI is a never-ending source of inspiration and innovation, enabling L’Oréal to meet consumers’ diverse needs,” said Anne Guichard, Websites General Manager at L’Oréal. “Now consumers can upload their own picture to L’Oréal’s websites, and in just a few minutes they receive their personalized skincare matrix. Consumers learn about their skin and are presented with a product routine specifically tailored to meet their needs."

About

L’Oréal

Retail

Products

SXA

XM

XP

CHALLENGE

Increasingly competitive environment and complex consumer path to purchase

  • 34 brand portfolio across 60 countries
  • Control each brand’s unique expression and territory, with an eye to consumer aspirations
  • Scale the technology in an agile, safe and economic way
  • Of 3,000 live L’Oréal websites, only 20% of them were driving the bulk of traffic
  • Provide cost-effective localization while maintaining the core marketing model
  • Roll out new services —as quickly as needed across brands and countries
SOLUTIONS

Solutions used

OUTCOME

Launched the "The Website Factory" (WSF) at L'Oreal

  • Provided a unique digital solution to deploy content websites across all of our brands, zones and countries
  • Reusable web templates allowed individual brands with different and specific needs to create and deploy flagship websites quickly and easily, while maintaining brand consistency
  • By end of 2019 : +400 sites under Sitecore managed by L’OrealWebsite Factory
  • Realized cost savings from consolidating 10 websites to 1
  • New website load time dropped from 10 to less than 3 seconds
Valtech

Valtech

Valtech is the experience innovation company.