Marketing automation
Increase marketing ROI and supercharge marketing campaigns with a modern marketing automation strategy.
Streamline, automate, and measure marketing tasks and workflows
Marketing automation connects teams and reduces friction, improving collaboration and operationalizing repetitive tasks. Highlighting relevant content for key audience segments means that marketing efforts are more targeted and effective, leading to higher engagement rates. Paired with a customer relationship management (CRM) system, marketing automation becomes even more powerful, gathering data in a usable and actionable format, providing insights that can be actioned upon to improve customer experiences and drive business growth. This combination not only helps internal teams work more efficiently but also ensures that customers receive timely and relevant communications, enhancing their overall experience.
Enhanced scalability
Scale marketing efforts as the business grows, ensuring consistent and effective communication with a larger audience.
Efficient workflows
Automation reduces manual workload and creates targeted and efficient marketing efforts, allowing brands to achieve higher conversion rates and better return on investment.
Omnichannel engagement
Deliver personalized messaging that reaches potential customers on the channels they prefer at a time that’s right for them, creating a more engaging and satisfying experience.
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Frequently asked questions
Start by understanding your customer data and the customer experience you’re striving to create. From there it’s important to choose marketing automation tools that will benefit your digital marketing strategy and your marketing team. The functionality you need from a tool will depend on your marketing processes and what other marketing tools are already in your marketing stack.
Lead nurturing, email marketing, lead scoring, and advanced segmentation are common uses for marketing automation platforms.
Marketing automation solutions can streamline customer communication and reduce friction across touchpoints, as well as maintaining consistent quality and creating personalized experiences, which helps build trust and customer loyalty by offering the customized and meaningful experiences that customers expect.
Marketing automation can improve attribution models, SMS communication strategies, social media, and lead management by keeping your marketing teams and sales teams in touch with new leads as they move through the funnel to become new customers.
It’s critical to consider the usability of a marketing automation tool and the impact it will have on marketing channels and marketing tasks. Functionalities like A/B testing, analytics and metrics reporting, integrations with other martech platforms, real-time optimization, and automation workflows are likely to be top of mind for most brands.
No, though marketing automation tools are incorporating AI functionalities at an increased rate.