Sitecore、AI搭載のデジタルSearchプラットフォームReflektionを買収
市場で最も強力なデジタルエクスペリエンスプラットフォームにAIとコグニティブ検索処理機能を追加し、今年4回目の買収でSitecoreの野心的な成長計画に拍車をかけます
サンフランシスコ,2021年9月2日 - Sitecore®デジタルエクスペリエンス管理ソフトウェアの世界的リーダーである は本日、サンマテオを拠点とするリフレクション,an 人工知能-powered digital search platform that understands and predicts patterns,context,and needs in order to convert shoppers into buyers. The combination of Sitecore and リフレクション enables Sitecore to engage,educate,and empower shoppers to make purchase decisions faster – increasing buyer confidence,long-term revenue,and overall customer satisfaction and loyalty.
この買収は、Sitecoreが現在進めている12億ドルの継続です成長計画 – will help marketers solve the information overload that is characteristic of traditional search solutions,which leave customers unable to find and select the right product. 93% of all online experiences start with search,making it an integral part of the customer buying journey,and リフレクション elevates search into a conversational,guided experience that provides more personal,accessible,and tailored answers for the customer. リフレクション’s platform can be leveraged across all aspects of the Sitecore digital experience platform,from transforming product data into understandable consumer-friendly language to understanding shopper intent,behavior,and product preferences.
“Search is about more than just entering words into a box and hoping for the right results – it is the cornerstone of a digital experience. With リフレクション,a brand can add various types of search including personalized search,preview search,conversational search,and voice search,” said Steve Tzikakis,CEO,Sitecore. “This reduces customers’ effort and anxiety to find exactly what they need – with more convenience and speed – and leads to increased customer satisfaction with more conversions and revenue. Acquiring リフレクション reinforces Sitecore’s position as the leader in digital experience technologies that meets customers in the moment with more relevant,intuitive,and human experiences.”
リフレクション includes complementary Commerce,人工知能 and personalization capabilities that,alongside Sitecore’s acquisition of フォー51,ボクセバー,and ムーセンド,offer even more power to seamlessly deliver targeted intelligent,personalized and real-time information across channels.
“Since its inception eight years ago,リフレクション has become recognized for its unique approach to search-product discovery technology. Our technology uses 人工知能 to adjust each consumer’s digital experience,in the moment,based on diverse data from multiple channels,” said Amar Chokhawala,Founder and Chief Executive Officer at リフレクション. “I am proud of the passionate team at リフレクション who has been successful in bringing our 人工知能-first approach to many site-search deployments for large e-commerce and retailers’ websites. With Sitecore,the リフレクション team and customers will be able to continue to leverage the enhancement of digital experiences,leading to continued growth and results for すべて」
買収は2021年9月に完了する予定です。
Sitecoreについて
Sitecore delivers a digital experience platform that empowers the world’s smartest brands to build lifelong relationships with their customers. A highly decorated industry leader,Sitecore is the only company bringing together content,commerce,and data into one connected platform that delivers millions of digital experiences every day. Leading companies including American Express,ASOS,Kimberly-Clark,L’Oréal and Volvo Cars rely on Sitecore to provide more engaging,personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore is a registered trademark of Sitecore Corporation A/S in the USA and other countries. All other brand names,product names or trademarks belong to their respective holders.
About リフレクション
リフレクション’s Digital Commerce Experience Platform for eCommerce and Retail listens to the behaviors of each individual shopper,utilizes 人工知能 to calculate their preferences and intent,and then responds to every moment-to-moment interaction by displaying the most relevant content and products in real-time and across the digital touchpoints that matter most—including preview and site search,product recommendations,category and landing pages,and email.
Leading retail brands such as Skechers,Ulta,Reeds,Petco,Ascena and RiteAid rely on リフレクション’s platform.
Founded by pioneers in 人工知能 and awarded both the Best eCommerce Solution and Best Overall Business Technology Solution by SIIA in 2019,リフレクション combines individual shopper insights,product intelligence,and 人工知能これにより、より関連するインパクトのあるeコマース体験を作成できます。