従業員プラットフォームにログインすると、常に興味を持っているパーソナライズされたコンテンツに出会っていますか?情報を入手したり、参加したり、共有したりするためのインスピレーションとなるリソースが増えていると思いますか?
アラムコは、世界中に 70,000 人以上の従業員を擁する世界最大のエネルギー企業であり、従業員を第一に考えるために内部プラットフォームを変革することに着手した際、従業員エクスペリエンス (EX) はこのように機能すべきだと考えました。パートナーアッカand using Sitecore technology, アラムコ launched its アラムコ LIFE mobile app and web experience2021年2月、ダウンロード数が500%増加し、一般に拡大する独占的なコンテンツエクスペリエンスを確立するための俊敏性を備えています。
Imad Abdul Samad, アラムコ’s Head of Web Group, joined Hans von Haffner, General Manager at AKQA, during this year’s Sitecore Symposium to share the details behind the successful アラムコ LIFE experience. Here is what they had to say about アラムコ’s use case, solutionそしてnext phase, plus AKQA’s three pillars of EX.
従業員を第一に考える
アラムコ’s journey began with a question: how do we digitize our internal publications and create an engaging employee experience? The company knew it wanted to create a solution to help keep its employees informed on what's happening within the company. Samad also explained they knew that the solution had to be first and foremost mobile, easy for employees to useそしてflexible enough to accommodate a wide variety of content types, including its longstanding content.
Just one of アラムコ’s flagship internal publications, the Arabian Sun, dates back to the 1950s and has evolved over the years.
「これらの出版物をデジタル化するだけでなく、彼らの遺産と、彼らが作成した、または今後作成する個々のブランドを尊重する方法でそれを行う必要がありました」とサマド氏は述べています。
With the goal of unifying all its digital and digitalized content into one central platform, アラムコ wanted to provide its EX in one application, so the users could see all the articles and news under a specific topic, regardless of the publication. Employees could comment, shareそしてlike any piece of content. And based on the user’s daily interactions, personalization on the back end would determine what the person’s interests were and promote content that is best suited for them.
アラムコ LIFE is born
アラムコ decided to create a new branded channel to maintain and pay tribute to the legacy of its publications. It wanted to create an informational hub or marketplace focused on inspiring, motivatingそしてengaging employees by providing relevant and timely topic-based content. アラムコ LIFE provides the latest news and insights to both employees and the general public all in one place. And it has become a new communication strategy for externalizing internal insights, as well as serving as a global marketplace.
With its new アラムコ LIFE experience, the company is able to manage and maintain its content through one central content management system. It also has the ability to instantaneously publish to the app and the website in both English and Arabic.
Differentiating company employees from external or public, アラムコ LIFE distinguishes users by their email logins. User type determines the functionality and what the user can see, with employees having more access to certain areas and restricting certain access to external users.
In terms of serving up personalized content for each audience type, the platform enables アラムコ to tag content that's meant only for its employees. Every piece of content aligns to a tagging system for internal or external users.
This also provides アラムコ with a way of gathering data insights and valuable information on what type of content and messaging resonates with the employees and external audience. Samad explained this is a critical特徴for improving the awareness of the brand and its overall reputation.
このソリューションには、次のものが含まれますSitecore Experience Platform™、Sitecore Experience Database™ (xDB)そしてSitecore Managed Cloud.
“We're very proud of the product,” Samad said. “We've gotten a lot of positive feedback from all of the usersそしてall of this is just phase one.”
What’s in the next phase for アラムコ LIFE?
アラムコ already has a list of new features under development, expanding the アラムコ LIFE experience to bridge its heritage with the ability to provide insightful context in a 21st Century reality with transparency. Samad explained that some of the phase two features are aimed at enabling the company to provide some exclusive content that you can only get through アラムコ LIFE.
フェーズ 2 の機能:
- Integrating アラムコ’s 2つのフラッグシップラジオ局
- ビデオポッドキャスト機能
- ライブビデオストリーミング
- 世論調査と調査特徴
- あるソーシャルメディアウォール that populates all the latest social media posts across アラムコ’s official social channels
- あるニュース特集, which is a live feed of what's being said about アラムコ by third-party external publishers
- あるアプリ内のボランティアフレームワーク, which would allow employees to see the volunteer opportunities or events that are coming up, sign up to volunteer directly through the appそしてkeep a record of their volunteer activities.
- 作り企業向けオファーと企業割引またはアクセス可能な関係パートナーシップ
“We’re very happy that this was done with アッカand on the Sitecore platform. We're very proud and excited about the applicationそしてwe're also very excited to see what lies ahead in phase two and beyond,” Samad said.
AKQAが掲げるEXの3本柱
企業が重視する素晴らしい顧客体験は、企業がそれを支えている従業員を考慮しなければ成功しない、とハフナー氏は述べています。Sitecoreソリューションパートナー AKQA次の3つの柱に根ざした従業員エクスペリエンス変革の方法論を組織に提供します。
- 価値観- 従業員が自分が働いている会社の価値観を信じている場合、アウトプットに価値を提供する傾向があります。
- ツール- There's a lot of focus on creating great tools, appsそしてwebsites for the external audienceそしてnot so much on creating tools for your internal audience. This is what should change. If you don't have the focus on the internal employees, you will have a hard time succeeding.
- 文化- 従業員が活力とインスピレーションを得るための安全な場所を作ります。これは、従業員がより多くの価値を創造するだけでなく、従業員を維持するための優れた方法でもあります。
方法の詳細を読むSitecoreが中東のイノベーションを促進 デジタルトランスフォーメーションと顧客体験。