How do B2B brands inspire happy customers & create loyalty? It’s time to get personal!
When planning consumer commerce strategies in the evolving digital-first landscape, personalisation has become a baseline requirement.
Sitecore’s Amber Bartholomeusz and Wunderman Thompson Technology’s Kieron McCann discuss the key findings from the report, and how businesses can use personalisation to enhance the customer experience.
Expectations in the B2B space are increasing and if these expectations aren’t up to scratch, B2B buyers won’t hesitate to move on. Do you want the insights to get ahead?
In the first 12 months of the pandemic B2B expectations changed
B2B clients were not satisfied with purely transactional purchases. Now we know they are just as interested in the quality of the buyer experience, and personalisation is the key to giving these buyers what they want.
90% of B2B buyers said they now expect to receive B2C experiences when making a business purchase online
When planning consumer commerce strategies in the evolving digital-first landscape, personalisation has become a critical requirement. With 90% of B2B buyers expecting a B2C experience when making a business purchase, B2B brands must deliver a seamless, personalised customer journey.
Get the guide which outlines how B2B organisations can adopt a customer-centric approach built around personalisation, and lock in customer loyalty and long term buyer relationships.
About the research from Wunderman Thompson Commerce
Based squarely on the opinions of professional buyers, Wunderman Thompson’s research presents an in-depth look at attitudes, opinions and habits on the client-side of purchasing supply chains – insights that are invaluable to suppliers seeking to gain maximum traction in their markets.
The report is based on a survey of 604 B2B buyers, including purchase managers, procurement managers, purchasing clerks, agents and C-level executives. In their report, Wunderman Thompson Commerce presents their findings, with questions covering habits and preferences at every stage of the B2B purchasing journey, and this survey data offers a ‘big picture’ view covering channel choices, technology, purchasing paid-points and desired solutions.
Want to know more? Chat with our experts and learn how you can leverage personalisation to differentiate your brand’s B2B experience.
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