CHALLENGE
Respond to market downturn, consumer interest in greener vehicles, increasing competition
- Differentiate brand with personalized content and an “out-educate competitors” strategy
- Change traditional approach to selling
- Ensure that large volume of complex data, needed for education, was easy to manage and access
SOLUTION
Solutions used
- Sitecore Experience Manager (XM)
- Sitecore Experience Platform (XP 9.0)
- Sitecore Experience Database (xDB)
- Sitecore Experience Accelerator (SXA)
- Path Analyzer
- Sitecore Experience Analytics Tools - xAnalytics
- Integrations include:
- Microsoft Azure PaaS
- Price calculator
- CRM
- Google Analytics
- Angular
OUTCOME
Rebuilt site and key tools that inform purchases: find a dealer, model configurator, compare specs
- Helped Isuzu UTE weather an industry-wide vehicle sales downturn
- Delivered a 5-10% increase in conversions
- Increased traffic by 1.5%: 1.6M visitors in a year
- Reduce bounce rate, increased average time on site with mobile traffic up 13%
- Build & Quote completions increased by 45%
- Used content to dial down hard sell and increase understanding of purchase choices
- Utilized images of popular models to encourage emotional purchase
- Increased personalization by making it easier for customers to find their desired vehicle
See what’s possible with Sitecore
Your success story could be next
We’ve helped leading brands transform their digital experiences, and we can do the same for you.