Sitecore Experience Awards

Isuzu UTE Australia

SEA category: Most intelligent content optimization
Project brief

Despite a tough and competitive and market environment, Isuzu UTE Australia has managed not just to survive, but increase site traffic and engagement by minimizing hard-sell tactics in favor of educational, emotional content

About

Isuzu UTE Australia

Manufacturing

CHALLENGE

Respond to market downturn, consumer interest in greener vehicles, increasing competition

  • Differentiate brand with personalized content and an “out-educate competitors” strategy
  • Change traditional approach to selling
  • Ensure that large volume of complex data, needed for education, was easy to manage and access
SOLUTION

Solutions used

OUTCOME

Rebuilt site and key tools that inform purchases: find a dealer, model configurator, compare specs

  • Helped Isuzu UTE weather an industry-wide vehicle sales downturn
  • Delivered a 5-10% increase in conversions
  • Increased traffic by 1.5%: 1.6M visitors in a year
  • Reduce bounce rate, increased average time on site with mobile traffic up 13%
  • Build & Quote completions increased by 45%
  • Used content to dial down hard sell and increase understanding of purchase choices
  • Utilized images of popular models to encourage emotional purchase
  • Increased personalization by making it easier for customers to find their desired vehicle
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