Case study

Melexis re-imagines its corporate online presence

Supplier of semi-conductors realigns marketing communication with historic achievements and future ambitions
Project brief

Melexis, the Belgian-based global manufacturer of semi-conductors and sensors, knew its marketing communication was getting out of sync with its historic achievements and future ambitions. The company’s growth ambitions and entry into new markets required a branding overhaul and a re-imagined corporate online presence.

Capabilities

XP

About

Melexis

Manufacturing

CHALLENGE

A modified and updated communications strategy to fully exploit the potential in existing and new markets

  • Facilitate future company growth by updating the brand, building a completely new corporate website and giving shape to the use of online channels
SOLUTION

Solution used

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The Reference Belgium

The Reference Belgium

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