Case study

Melexis re-imagines its corporate online presence

Supplier of semi-conductors realigns marketing communication with historic achievements and future ambitions
Project brief

Melexis, the Belgian-based global manufacturer of semi-conductors and sensors, knew its marketing communication was getting out of sync with its historic achievements and future ambitions. The company’s growth ambitions and entry into new markets required a branding overhaul and a re-imagined corporate online presence.

Capabilities

XP

About

Melexis

Manufacturing

CHALLENGE

A modified and updated communications strategy to fully exploit the potential in existing and new markets

  • Facilitate future company growth by updating the brand, building a completely new corporate website and giving shape to the use of online channels
SOLUTION

Solution used

OUTCOME

ROI: Sales-related inquiries increased by 10%. In the Chinese market, website visits and sales inquiries improved dramatically

  • Customer experience metrics: The quantity and quality of candidatures improved, which led to reduced costs and better employee engagement.
  • Digital metrics: With the website renewal, melexis.com’s authority has almost doubled
  • Quantity and recruitment of candidatures improved
Download the case study

See what’s possible with Sitecore

Your success story could be next

We’ve helped leading brands transform their digital experiences, and we can do the same for you.
Request a demo
The Reference Belgium

The Reference Belgium

The Reference and Sitecore - Together towards lasting momentum.