Sitecore’s new DX 2023 global event series is circling the globe to connect with executive decision-makers, marketers, and practitioners so brands can realize a composable future.
Sitecore named Finalist in Microsoft Partner of the Year Awards 2023
Recognizing our AI-powered Content Hub solution, which is transforming digital asset management and content operations for a global food and beverage giant.
“With Sitecore, we continually gather and use data to personalize content for our guests before, during, and after visits, and that has made a great impact on the guest experience and our bottom line.”
Jennifer Gorman, Digital Marketing Manager, Dollywood
Challenge
Capture and unite visitor data across disconnected properties (including website, parks, ticketing, and hotel)
Provide consistent and personalized experiences across disparate web platforms
Perform multivariate testing and path analysis to reveal what’s working and what’s not
Continually optimize customer journeys to raise conversion rates
Solution
Sitecore® Experience Platform™(XP)
Sitecore® Experience Database™(xDB)
Sitecore® Federated Experience Manager
Sitecore® Xccelerate Program, from SBOS™
Sitecore® Engagement Value best practices
Results
Increased conversions across the board
Boosted conversion rate by 21.43% in a campaign to promote sales of season passes
Customer data is continuously collected to optimize brand interactions and user experiences
Herschend marketers can apply learnings from Dollywood to other Herschend web properties
Danone Nutricia is far more than a food brand. Through its “Nutricia For You”website, it has become a trusted partner, advisor, and friend to hundreds of thousands of new or pregnant mums as they embark on their motherhood journey.
