“With Sitecore, we continually gather and use data to personalize content for our guests before, during, and after visits, and that has made a great impact on the guest experience and our bottom line.”
Jennifer Gorman, Digital Marketing Manager, Dollywood
Challenge
Capture and unite visitor data across disconnected properties (including website, parks, ticketing, and hotel)
Provide consistent and personalized experiences across disparate web platforms
Perform multivariate testing and path analysis to reveal what’s working and what’s not
Continually optimize customer journeys to raise conversion rates
Solution
Sitecore® Experience Platform™(XP)
Sitecore® Experience Database™(xDB)
Sitecore® Federated Experience Manager
Sitecore® Xccelerate Program, from SBOS™
Sitecore® Engagement Value best practices
Results
Increased conversions across the board
Boosted conversion rate by 21.43%in a campaign to promote sales of season passes
Customer data is continuously collected to optimize brand interactionsand user experiences
Herschend marketers can apply learnings from Dollywood to other Herschend web properties
Personalized customer journeys
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Lessons from Dollywood
How one of the world’s most famous theme parks collaborated with Sitecore Business Optimization Strategies to deliver contextual, optimized experiences to its millions of visitors per year.
Danone Nutricia is far more than a food brand. Through its “Nutricia For You”website, it has become a trusted partner, advisor, and friend to hundreds of thousands of new or pregnant mums as they embark on their motherhood journey.
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